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Email Marketing
Email optimization training was intense at MarketingSherpa eMail Summit, day one
It was interesting, intense, tough, and at the end of the day, very rewarding. The MarketingExperiments optimization team condensed 7 weeks of email optimization coursework into one day with a one-hour test. Those who started the nine-hour…
Getting email right in 2008
Email is one of the biggest challenges marketers face in 2008: Still capable of generating a stunning ROI, but requiring the analysis and guidance of experts to overcome the problems “success” has created for it in the past 20 years. Just…
Email Format
HTML vs. Plain Text has long been among the most hotly debated email-oriented topics. HTML format offers a visually pleasing design that 1) affects readers’ ability to process and benefit from the information and 2) provides marketers with…
Landing Page Confusion
We examine research findings to discover what factors determine the efficacy of online marketing email copy. Which will perform better, a landing page that has one clear objective or one that has multiple objectives? As marketers, we are…
Email Marketing Tested
We examine research findings to discover what factors determine the efficacy of online marketing email copy. EDITOR'S NOTE: The live clinic where this research was presented included practical application of the essential principles in…
Email Marketing Tested
We examine research findings to discover what factors determine the efficacy of online marketing email copy. EDITOR'S NOTE: The live clinic where this research was presented included practical application of the essential principles in the…
Show your subscribers how to whitelist your emails and newsletters…
Recently we received an email from one of our subscribers who is looking for ways to encourage his own subscribers to whitelist his company’s emails and newsletters. He touches on an important topic. Email delivery is a ticklish issue and…
The MarketingSherpa Email Summit: Email as a learning tool
In her opening remarks at the MarketingSherpa Email Summit in Chicago Anne Holland put up a few slides to show how email marketing continues to be a force online, in spite of the much publicized problems of deliverability and spam. Dr.…
Internet “Annoyance” Law
What is everyone's opinion of H.R. 3402, which as part of its content, includes a provision to prohibit anonymous "annoying" messages on the Internet? On January 5, President Bush signed into law a "prohibition on posting annoying Web…
The Impact of SPAM on Email
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Windows Media Audio: http://meclabs.com/cgi-bin/pl/pl.cgi?cvw RealMedia: http://meclabs.com/cgi-bin/pl/pl.cgi?cvr This…
Ezine Advertising
We recently released the recording of our Dynamic Web Pages clinic. You can listen to a recording of this clinic here: Windows Media Audio: http://meclabs.com/cgi-bin/pl/pl.cgi?czw RealMedia: http://meclabs.com/cgi-bin/pl/pl.cgi?czr This…
Email Capture
Series: This is part of a series of briefs on how to increase your revenue with email. Related briefs are listed at the end of this one.
Email Capture
Series: This is part of a series of briefs on how to increase your revenue with email. Related briefs are listed at the end of this report.
Opt-In List Builder
Test Number: #100501-EZ Word Count: 3100+ Focus: 14 Questions Why do so many marketers publish an ezine? How does the List Builder Program work? How fast can you expect the The List Builder Program to generate subscribers? What type…