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Email Marketing

Getting email right in 2008

Email is one of the biggest challenges marketers face in 2008: Still capable of generating a stunning ROI, but requiring the analysis and guidance of experts to overcome the problems “success” has created for it in the past 20 years. Just…

Email Format

HTML vs. Plain Text has long been among the most hotly debated email-oriented topics. HTML format offers a visually pleasing design that 1) affects readers’ ability to process and benefit from the information and 2) provides marketers with…

Landing Page Confusion

We examine research findings to discover what factors determine the efficacy of online marketing email copy. Which will perform better, a landing page that has one clear objective or one that has multiple objectives? As marketers, we are…

Email Marketing Tested

We examine research findings to discover what factors determine the efficacy of online marketing email copy. EDITOR'S NOTE: The live clinic where this research was presented included practical application of the essential principles in

Email Marketing Tested

We examine research findings to discover what factors determine the efficacy of online marketing email copy. EDITOR'S NOTE: The live clinic where this research was presented included practical application of the essential principles in the…

Internet “Annoyance” Law

What is everyone's opinion of H.R. 3402, which as part of its content, includes a provision to prohibit anonymous "annoying" messages on the Internet? On January 5, President Bush signed into law a "prohibition on posting annoying Web…

The Impact of SPAM on Email

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Windows Media Audio: http://meclabs.com/cgi-bin/pl/pl.cgi?cvw RealMedia: http://meclabs.com/cgi-bin/pl/pl.cgi?cvr This…

Ezine Advertising

We recently released the recording of our Dynamic Web Pages clinic. You can listen to a recording of this clinic here: Windows Media Audio: http://meclabs.com/cgi-bin/pl/pl.cgi?czw RealMedia: http://meclabs.com/cgi-bin/pl/pl.cgi?czr This…

Opt-In List Builder

Test Number: #100501-EZ Word Count: 3100+ Focus: 14 Questions Why do so many marketers publish an ezine? How does the List Builder Program work? How fast can you expect the The List Builder Program to generate subscribers? What type…