Trending
- How To Use a New AI App and AI Agents To Build Your Best Landing Page
- The MECLABS AI Guild in Action: Teamwork in Crafting Their Optimal Landing Page
- How MECLABS AI Is Being Used To Build the AI Guild
- MECLABS AI’s Problem Solver in Action
- MECLABS AI: Harness AI With the Power of Your Voice
- Harnessing MECLABS AI: Transform Your Copywriting and Landing Pages
- MECLABS AI: Overcome the ‘Almost Trap’ and Get Real Answers
- MECLABS AI: A brief glimpse into what is coming!
- Transforming Marketing with MECLABS AI: A New Paradigm
- Creative AI Marketing: Escaping the ‘Vending Machine Mentality’
Browsing Category
Email Marketing
Email Copy: Half the words, 16% higher clickthrough rate
Many marketers lose connection with their audience by overstating value, or simply burying it in a wash of information and unnecessary language. Though all correspondence should state value before a call-to-action, it's important to…
Email Subject Lines: Longer subject increases opens 8.2%
In order to capture the interest of someone navigating a cluttered inbox, your subject line message must be clear enough to garner attention and express value. The subject line is really just the first part of an ongoing conversation you're…
Email marketing: Improve conversions with better landing pages
Email marketing is not limited to email. There are several factors that create an effective campaign -- not least of which is the email's landing page. Too many marketers design fantastic emails only to link them to generic pages, such as…
Crafting an Engaging Email Message
Your ideal prospects delete most of the emails they receive each day. What happens when they receive yours? Do they even stop to notice?
Or do they file it nicely away in that special folder reserved for every hype-laden,…
Marketing Intuition (Contest): Which email is more engaging?
From time to time, we like to test our audiences' marketing intuition by asking them to predict the outcome of a recent experiment. In this post, we feature two radically different emails aimed at the aimed at the same goal - to get a…
Email Marketing: How your peers create an effective email message
The MarketingSherpa Email Summit ended last week, but our audience wanted more. So, we’re answering their call and dedicating our second Web clinic of 2011, on February 9th, to helping them craft an effective email message. But before that,…
Social Media Marketing Optimization: Start small and test
At MarketingExperiments we practice what we preach. We are beginning research with Radian6 that will lead to a social media marketing optimization methodology similar to the Email Messaging Optimization Index.
One of our first research…
MarketingSherpa Email Summit 2011 One-on-One Case Study
A landing page optimization case study from a one-on-one live optimization at MarketingSherpa Email Summit 2011.
Find out what one marketer found out about a landing page getting traffic from a Facebook ad, and how the entire purpose of…
Live Optimization with Dr. Flint McGlaughlin at Email Summit 2011
At the MarketingSherpa Email Summit 2011 at Caesar's Palace in Las Vegas, Dr. Flint McLaughlin worked without a net and engaged in some live optimization of attendee-submitted emails. Check out what he had to say about two of those…
Mobile Marketing 101: Should you make the leap to a custom mobile site?
Smartphone users will account for more than half of U.S. wireless subscribers by the end of the year. So, it’s no surprise mobile marketing is becoming more and more attractive. But, how do you know if you should invest time and money into…
Maximizing Email List Growth: How the New York Public Library drove a 52.8% lift in newsletter…
In today’s post, The New York Public Library’s eCommunications Manager and Marketing Sherpa Email Summit 2011 presenter, Johannes Neuer, explains how his organization used transaction messages to get a real boost in email subscriptions, and…
Email Marketing: Why should I help you?
Do you send egotistical or customer-focused emails? Do you time your sends around what’s convenient for you or what matters to your customer? Read on for a few tips from noted marketing strategist David Meerman Scott to help improve your…
Email Marketing Optimization: Email messaging 101
Get back to the basics of optimizing email marketing with a focus on the email message. And "learn to fish" using the building blocks of optimization.
Email Marketing: People buy from people
In this video interview with David Meerman Scott, the best-selling author shares ways to bring real-time marketing to your email sends...
Email Testing Pitfalls: 7 Common Mistakes That Can Hurt Your Test Strategy
Before you conduct your next email test, make sure you're not falling into a trap that can muddy your results or limit the gains you might otherwise achieve…
What Else Can I Test….To Increase Email Click-through?
Maxed out your email testing ideas? Research analyst Nathan Thompson reaches down into his big bag of tests to pull out a few things you might not have tried yet…
Email Marketing: Taking the mystery out of customer motivation
How can you win back inactive email subscribers? Understand their motivations…
B2B Email: Addressing an unsegmented list of SMBs
Learn how to optimize your email marketing sends by optimizing the thought sequences of your recipients...
The Five Best Ways to Optimize Email Response (Part 3)
Over the past several weeks, the MarketingExperiments team has taught extensively about the principles we've discovered from email marketing experimentation and how marketers can apply them to optimize email response.
Part 1 and Part 2…
Email Subject Lines: Do symbols hurt email marketing response?
How do symbols in subject lines affect deliverability, open rate, and click-through rate?