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Email Marketing
Email Marketing: 3 questions every marketer should ask about negative lifts
Marketers approach negative lifts with a stigma of failure instead of using the experience as a valuable learning tool to gain customer insights. Read further to find out what you can learn from a decrease in conversion, including three…
Mobile Optimization: How the Ritz-Carlton Destination Club increased its mobile email traffic 243%
Mobile email marketing remains a tactic underutilized by marketers, but is yielding some impressive ROI to those pioneering the strategy. Watch a session from MarketingSherpa Email Summit 2012 to learn how one marketing team built a mobile…
Email Marketing: What you can learn from an 80% decrease in clickthrough rate
For marketers, seeing a positive increase in test results is the ultimate goal. However, receiving a loss in your testing can lead to other discoveries that will transform losses into gains. Seeing losses can prove the status quo is being…
Email Optimization: 4 optimization suggestions to test in your next send
Susquehanna Bancshares, a regional financial services holding company, encountered a challenge with optimizing its email marketing strategy. Read further to learn four optimization suggestions based on a real-world example from a member of…
Email Marketing: How do customers read your emails?
Watch as Flint McGlaughlin, Managing Director, MECLABS, explains how customers react to your email marketing sends. The full Web clinic video replay is also available for additional learning on the optimization of email sends.
Email Marketing: 7 resources for email optimization
With Email Summit 2013 approaching, the MECLABS team shares additional insight in email marketing optimization. A vast number of resources, including these seven, will complement the knowledge shared at the event.
Timing and Email Marketing: Sunday generated 23% higher clickthrough than Tuesday in test
Relevant content is crucial to the success of email messages, and timing of that message in the inbox can have just as large of an impact on its success. That's because the right time to send an email is one of the three core components to…
When Should You Send An Email?
According to the MarketingSherpa 2012 Email Marketing Benchmark Report, one-fifth of marketers send emails late and without clear purpose. The time and resource constraints that marketers constantly face make sending relevant communications…
Email Marketing Timing: When is the optimal time to send your next marketing email?
When is the best time to send your marketing emails? Does your audience respond better to one particular day of the week over the rest, or maybe to morning sends over afternoon ones? Read on to learn some email timing discoveries from your…
Email Marketing: Questions about subject line length, differentiating alert emails, and multivariate…
We have received a plethora of questions for the upcoming MarketingSherpa webinar, "Email Marketing: 3 Tips for Producing Engaging Email Content." While we'll answer as many as possible during the webinar, we also wanted to answer a few of…
Email Marketing Video: Crafting effective email messages
With Email Summit 2013 in Las Vegas quickly approaching, we wanted to share Flint McGlaughlin’s full keynote from Email Summit 2012. Learn how the following terms can help you optimize your email marketing: “micro-yeses,”…
Email Optimization: 72% of marketers test subject lines
Subject line testing is the most frequent email element marketers are testing to optimize email performance. Read the charts to learn more about subject line testing and audience targeting to aid your email optimization efforts.
Email Messaging Test: 104% increase in conversion from rented list
Common email marketing errors can cost your marketing team lower conversion rates and lost revenue. Read the case study to learn more about email marketing errors and how to avoid them.
Email Marketing: Landing page testing less popular but more effective
Testing deeper into your sales funnel will have the greatest impact on your most important metrics. Learn some research insight into why the most popular testing elements are not always the most effective.
Email Optimization: How to prioritize your A/B testing
Many marketers don't know where to start their email testing and optimization efforts. Read on to learn how the Email Messaging Optimization Sequence can help you prioritize your optimization efforts.
Email Marketing: Do you tell your customers too much?
Do you provide too much information in your emails? In this Web clinic excerpt, Dr. Flint McGlaughlin, Managing Director, MECLABS, shares insight on how to win a clickthrough during a live optimization of an audience-submitted email.
Email Marketing: The purpose of a subject line
Dr. Flint McGlaughlin, Managing Director, MECLABS, answers the question -- "What is the purpose of a subject line?" While it seems like an easy question on the face of it, you must fully understand the function of a subject line if you want…
Subject Lines Tested
A few weeks ago, two marketers like you DOUBLED the clickthrough rate of one of our internal marketing emails.
And, the only variable tested was the subject line.
Weve seen over and over again in our research that subject lines can…
Email Marketing: Tips from your peers about writing subject lines
How can marketers and copywriters create subject lines that improve clickthrough rate? Your peers have shared some insights on what they have learned about writing effective subject lines.
Email Marketing: 91% of marketers find target audience testing effective
The MarketingExperiments Email Messaging Optimization Index heuristic is a tool to help organize your thinking and analysis of your email marketing tests. Let’s see how the heuristic relates to the top two most effective elements -- target…