- The Implied Value Proposition: Three ways to transform your sales copy
- Accelerating Lead Capture: Four psychological keys that transform conversion rates
- Design Layout: How to structure your web page or email for maximum conversion
- Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos in 2020
- The Marketer as Philosopher, Episode 3
The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap
- Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin
- The Marketer as Philosopher Episode 2
The Data Pattern Analysis: 3 ways to turn info into insight
- Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to Increase Conversion
- The Marketer as Philosopher
Episode 1: Become a Force for the Good
- How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful Completion (plus free template)
4 Threats that Make Email Testing Dangerous and How a Major Retailer Overcame Them
When engaging in testing and optimization, one key challenge involves avoiding validity threats. As Flint McGlaughlin, Managing Director and CEO, MECLABS, says, “Those who conduct invalid tests are blind to the risk they take and make…
Email Marketing: 3 resources to help you optimize your next campaign
Optimizing to improve your email marketing efforts can be a little overwhelming when you consider all of the moving pieces involved. Read on for three resources to help you optimize your email marketing program.
Email Marketing: Compliance-related re-engagement campaign messaging increases conversion 49%
A large email subscriber database might look impressive, but an engaged email subscriber database leads to effective campaigns. This blog post covers a test we ran to re-engage with our Canadian subscribers in light of the Canadian…
Email Marketing: Using A/B tests to challenge your assumptions
Watch this MarketingSherpa Email Summit 2014 Media Center interview with Dan Ariely, Psychology and Behavioral Economics Professor, Duke University, to hear him speak on testing assumptions.
Email Marketing: How A/B testing raised $500 million for Obama for America
At Optimization Summit 2013, attendees had a chance to gain a behind-the-scenes look at the one of the biggest marketing efforts ever. The result of this effort alone generated $500 million in donations, just from the email campaign. In…
Email Marketing: 3 letters to drive subject line success
Flint McGlaughlin, Managing Director, MECLABS, kicked off Day 2 of Email Summit with his session, “Interactive Quick-Win Clinic: 3 simple email tactics to achieve personalization without the need for complex technology.” He set out to shed…
Email Marketing: What elements of your offer get people to click? [Subject line contest winner…
We recently launched a subject line writing contest here on the MarketingExperiments Blog using a product from our sister company, MarketingSherpa: Email Summit 2014 in Las Vegas. The point of this contest was to gather possible subject…
Email Marketing: 4 tips for testing subject lines to help you win the inbox battle
When it comes to email marketing, the subject line along with the sender’s name often are required to do all of the heavy lifting for recipients to even consider opening the email and see the offer or information communicated within. Read…
Email Marketing: Subject line test increases clickthrough rate 18%
The effectiveness of a subject line is crucial to the success of any marketing email. To improve subject line effectiveness and to better understand your customers’ needs, you can test your emails. In this post, see how our marketers at…
Email Marketing: One question to ask yourself before you write another subject line
Being relevant to customers is hard enough and staying relevant means testing your way into a message that resonates. Read on to learn about the one key question you should ask yourself before you write another subject line.
Email Marketing: 6 bad habits to avoid when testing emails
Email campaigns are different than other elements of a marketing mix including digital and traditional channels. They often have different goals, best practices and bad habits to avoid. Read to learn more about six bad habits to be aware of…
Email Marketing: Simple design change to incentive raises clickthrough rate from the dead by 48%
Increasing conversion through testing can seem almost indistinguishable from magic when done right. Read on in today’s MarketingExperiments Blog post to learn how a change in color emphasis increased conversion 48%.
Email Marketing: Promotional vs. letter-style test increases conversion 181%
At the heart of email marketing campaigns, it seems as if a tug-of-war exists between gaining attention and engaging in conversation. So, read on to learn more about how the MECLABS research team tested a promotional-style email against a…
Are Letter-Style Emails Still Effective?
When you picture your next email send, it's easy to feel overwhelmed by the war for attention being waged in everyone's inbox: Will customers buy from us? What's going on with the clickthrough rates? Open rates? Are we even being…
Email Marketing: Subject line test increases open rate by 10%
Every year, MarketingSherpa holds its annual Email Awards as a showcase to recognize marketers who designed email campaigns that exceeded expectations. Read to learn more about how one gold medal winner used a subject line test to increase…
Email Marketing: Learn from 3 A/B test results to set a firm foundation for your next campaign
In this MarketingExperiments Blog post, read about three highly successful email tests featured in MarketingExperiments over the past year, and the lessons learned from the results you can apply to your own email marketing efforts.
[Video] Email Marketing: Use website content to increase list size
In this MarketingExperiments blog post, view a video excerpt from a session at last year's Optimization Summit featuring The Heritage Foundation's strategy with using its website content to increase email list size.
Email Optimization: A single word change results in a 90% lift in sign-ups
At MarketingSherpa Email Summit 2013, Michael Aagaard, Copywriter, ContentVerve, discussed call-to-action (CTA) optimization in his presentation, "How to Optimize and Test: Calls-to-Action for Maximum Conversions." Read on for three tests…
Email Copywriting: Simplification, specificity, focus on customer generates 400% increase in CTR
In this MarketingExperiments blog, learn from one marketer's efforts to improve their email marketing by examining a step-by-step guide of their email copy. The results of these tests generated a 400% increase in CTR. These impressive tests…
Email Marketing: Email has become another way to interrupt people’s lives
In an interview at Email Summit 2013, Flint McGlaughlin, Managing Director, MECLABS, revealed how email marketing can be the biggest challenge for marketers. Providing valuable insight, Flint offered advice to help keep the relationships…