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Email Marketing
Email Testing: Subject line increases opens 12.7% … here’s why we’ll never use it again
The purpose of a subject line is to get an open. However, the purpose of a subject line is not only to get an open. Read on to learn what've found about the performance of curiosity-based subject lines, including the surprising results of…
Subject Line Test: 125% more unique clickthroughs
A few weeks ago, we asked the MarketingExperiments blog community and the Copyblogger community for help on a subject line test. Today we’ll look at the process we went through, the results, and what you can learn from it all.
Marketing Research: Top email elements to test
As we gear up to test the subject lines suggested by our MarketingExperiments blog readers, we want to share some email testing research conducted by our sister company, MarketingSherpa. Read on for a breakdown of the most common, most…
Email Summit: Testing timing and format elements in follow-up email
Day three of Email Summit 2012 included a case study of GamersFirst from Frank Cartwright. The online gaming website worked through the challenge of getting more people through their sales funnel by testing extensively. See the results of…
Email Summit 2012: Meeting email marketing challenges
Kicking off Email Summit 2012, Sergio Balegno discusses email marketing challenges reported by marketers, and Dr. Flint McGlaughlin perfectly illustrates the value of testing over just applying “best practices” concepts for email elements…
Email Marketing: 10 test ideas for optimizing webinar invites
While webinars are one of the most popular inbound tactics, they are not very effective if no one attends. So in this blog post, Gaby Paez and Daniel Burstein will give you some test ideas for those all important webinar invite emails (and…
Email Messaging: Discussing micro-decisions and flipping the funnel
After wrapping our most recent Web clinic, "Email Messaging: How overcoming 3 common errors increased clickthrough 104%", our in-house documentarian, Luke Thorpe, and I grabbed lead speaker Flint McGlaughlin and discussed a few key…
Quick Lifts: 4 ideas to increase email clickthrough
It takes a lot of experience testing and optimizing emails to develop your own internalized methodology for writing effective email messaging. To fill that void, Adam Lapp, our Associate Director of Optimization and Strategy, was kind…
Email Messaging
Most email messages, even semi-important ones without sales pitches, get deleted without even being read, every day. What happens when your ideal prospect receives yours? Do they even stop to notice? Or do they file it away in the special…
Research Update: The state of email marketing testing and optimization
In the blog post, "Email Marketing Research: 7 steps for successful email marketing testing and optimization," we discussed how continuous experimentation is the quickest path to peak performance. Now, we would like to share with you the…
Email Messaging: How your peers craft emails for conversion
We all know how hard it is to get attention in those crowded inboxes. This Wednesday at 4 p.m., Dr. Flint McGlaughlin, Managing Director, MECLABS will share some of our discoveries about increasing response to email marketing promotions and…
Email Marketing: Increase clicks and conversions with obvious links and consistent messaging
Nothing can be assumed when you're sending an email. When you make assumptions, you're really hoping the audience will "figure it out." For Adam T. Sutton, this was top of mind during the Actionable Design Insights session at ExactTarget…
Email Deliverability Tested: How “FREE” produced a 6.7% higher clickthrough rate
As marketers, we hear so much about avoiding spammy words in our emails that we absolutely never use them--even when words like "free" add clarity. In a recent email test, we learned that despite a higher bounce rate from using the word…
Email Marketing Research: 7 steps for successful email marketing testing and optimization
Sixty-one percent of marketers do not routinely test email campaigns to optimize performance. It's a disturbing figure considering that the only way to find best-practices for your organization is to test. With that in mind, here are seven…
Email Marketing Optimization: How you can create a testing environment to improve your email results
I recently attended the MarketingSherpa Email Marketing LEAPS Advanced Practices Workshop in Boston and, though these events are always good for new information, I found myself surprised – and even outright alarmed – by one particular…
Email Testing: More specific subject line improves open rate by more than 35%
The way we think about our products can be vastly different from the way our audience thinks about them. This was the case in a recent test we conducted at MarketingExperiments' sister brand, MarketingSherpa. We tested the terms "B2B" vs.…
Graphic vs. Text Emails: How differing approaches encouraged future testing
One of the most enjoyable parts of being a MECLABS employee is seeing tests performed for a wide variety of companies and organizations. While we always welcome new opportunities to test, learn and share for the betterment of the marketing…
Email Marketing: Two ways to add relevance, and why you must be correct
A nonprofit organization with which I have no prior experience called me several times last week to solicit donations. Despite having explained that, no, my name is not Mr. Allen, and no, I am not interested in donating, they continued to…
Email Marketing Tests: What to do when a radical change produces negligible results
Radical changes can often produce stellar test results, or simply bomb. But, what happens when you see no significant statistical difference? In today’s blog post, we share one of our own email tests to explain what you can learn and what…
Email Marketing: Testing subject lines
Read about HubSpot's subject line testing on an email campaign that created almost 25,000 webinar registrations.