Trending
- The MECLABS AI Guild in Action: Teamwork in Crafting Their Optimal Landing Page
- How MECLABS AI Is Being Used To Build the AI Guild
- MECLABS AI’s Problem Solver in Action
- MECLABS AI: Harness AI With the Power of Your Voice
- Harnessing MECLABS AI: Transform Your Copywriting and Landing Pages
- MECLABS AI: Overcome the ‘Almost Trap’ and Get Real Answers
- MECLABS AI: A brief glimpse into what is coming!
- Transforming Marketing with MECLABS AI: A New Paradigm
- Creative AI Marketing: Escaping the ‘Vending Machine Mentality’
- AI + Synoptic Layered Approach = Transformed Webpage Conversion
Browsing Category
Email Marketing
Test Your Marketing Intuition: Which email delivered the highest click-through rate?
Which email marketing message performed the best? Test your marketer's intuition and then tune in to today’s live web clinic to discover the answer.
The Five Best Ways to Optimize Email Response
Where is your greatest opportunity to increase email marketing ROI, and how can you capitalize on it?
Our research has shown that you can often get more response from the same email list (and same marketing spend) by focusing on a few…
The Five Best Ways to Optimize Email Response (Part 2): How to craft effective email messages that…
Email marketing is basically just a conversation. And, like any conversation, a few elements are key…
Today’s Web Clinic: Craft effective emails and get some optimization love
While at the 2010 MarketingSherpa Email Summit in Miami, Dr. Flint McGlaughlin presented the first part of a presentation series on optimizing email response. He will deliver the second installment about crafting effective email messages…
Email Marketing: What’s the biggest buzz at MarketingSherpa Em@il Summit ’10?
Right now, hundreds of the lead email marketing practitioners and thought leaders are gathered in Miami for MarketingSherpa’s Ema@il Summit ’10. To get the inside scoop on the biggest buzz from the event, we pulled MarketingSherpa President…
Web Clinic Extra: How testing email design reveals a 26% gain (and a 52% loss)
Video Post: During our last live web clinic we received many questions that we didn’t have time to answer. Web Clinic Extra is where we pose a few of your key questions to members of the MarketingExperiments team. This week we interview…
Maximize your Agency ROI
Creative – it's the line item in many marketing budgets that is often the hardest to judge…let alone actually measure.
What are you getting for this spend? How do you know if this investment is having an impact on your bottom line?…
Test Your Marketing Intuition: Pier 1 Imports email design
Which agency-designed email for Pier 1 Imports performed the best? Test your marketer's intuition and then tune in to today’s live web clinic to discover the answer.
Web Clinic Extra: Optimize your Email in Three Steps
For answers to email marketing questions from your peers that we did not have time to address on our live web clinic, listen to Web Clinic Extra...
Email Marketing: Building Valuable Subscriber Lists on the Cheap
On Wednesday’s web clinic, we explored how to maximize revenue from your house list. Today, let’s look at a strategy for building that list on the cheap…
Optimize your Email in Three Steps
Your peers' biggest email marketing challenge (88% find it very important) is to retain existing customers, according to the MarketingSherpa 2010 Email Marketing Benchmark Report. Cost-conscious organizations are trying to offset the…
Test Your Marketer’s Gut: Email frequency contest
Can your marketer’s gut guess what our scientist’s brains discovered about email frequency? If you can, there’s a prize in it for you...
What else can I test… to increase email clickthrough rate?
Email marketing is still the more preferred and effective way channel marketers can communicate directly with their customers. Here are eight tactics that you can use or re-visit to increase your email clickthrough rate.
Ask an Optimizer: Establishing and optimizing affiliate campaigns
At our August 26 web clinic on optimizing affiliate marketing, several participants wanted to know more about setting up and measuring their programs. We distilled the questions and put them to Corey Trent, a MarketingExperiments research…
Notes from MarketingSherpa’s Email Summit in Germany
I recently spent a day and a half in Munich, Germany, taking part in the MarketingSherpa Email Summit and leading an optimization workshop. Two of the most popular topics of the event were multi-language campaigns and relevant content.
Email optimization — 57% gains break through the doom and gloom
Our recent web clinic showed how a handful of minor changes to email capture pages increased sign ups by 49% and optimizing email body copy achieved gains of 54% and 57%.
Do you still need our help?
What's the best way to keep visitors on track, moving through extensive fields requiring personal information?
At this week's Training and Solutions Session (TSS), our roundtable of optimization experts brainstormed ways to help a partner…
2D code: The next big pull for viral marketing campaigns?
According to a new Nielsen Mobile report, 90% of cell phone users with data services think pushing ads to their device is unacceptable. (Of course, irritation with the process didn’t stop half of those who had seen an ad from responding).…
Need to move 3,500 tickets in 30 days? Consult the Boston Celtics’ email playbook
Top marketers presenting their case studies at the MarketingSherpa Email Summit in Miami last week included Matt Griffin of the Boston Celtics.
Though the Eastern Conference-leading Celtics probably don’t have this problem right now, the…
Top takeaways from the 2008 Email Summit
Here’s what the top marketing and research directors at MECLabs came up with on Tuesday afternoon, after three intense days of slicing, dissecting, analyzing, and optimizing email and landing pages at the MarketingSherpa eMail Summit in…