Webpage designers often overlook the element of color and the role it plays in a site's performance. Read further to learn more about the five common mistakes designers make with color as presented in one of our recent web clinics

Adding clarity to the message in your subject line is one the easiest changes to test that can often yield higher CTR's. Review the experiment to learn more about subject line testing and why clarity in your message will often outperform…

Increasing conversion after a premium trial service has ended can be difficult if your customers can’t see how the benefits outweigh the cost. Learn how one B2C company leveraged incentive and value proposition to increase conversion by…

Customer Theory is an understanding of the customer that enables marketers to predict the total response to a given offer. To learn how customer theory can aid your testing efforts, read on for a PPC experiment performed by MECLABS…

Common email marketing errors can cost your marketing team lower conversion rates and lost revenue. Read the case study to learn more about email marketing errors and how to avoid them.

Landing page optimization is a continual process of test planning and design, testing, reviewing of results and of course… the next cycle of tests. But how do you plan and design for sales that are becoming increasingly complex throughout…

Listening to your customers and making small changes can produce lifts and set a larger stage for additional tests and new markets. Learn two lessons from a MarketingExperiments webinar invite test that you can use to increase your customer…

Homepage optimization can be challenging for the marketing team trying to discover what works on a company's homepage as visitors with a broad range of motivations pour in from multiple traffic sources. Watch the excerpt of the recent Web…

Microsites can present marketers with more influence over testing page elements than they would normally have on an organization’s main homepage. Here are three lessons from a social media microsite test that can aid your testing efforts.

Testing and optimization can tap into your customers’ motivations. Watch this clip to learn how brand-side marketers are thinking like the customer by challenging their industries best practices through testing.

Testing deeper into your sales funnel will have the greatest impact on your most important metrics. Learn some research insight into why the most popular testing elements are not always the most effective.

Simply setting a test up and running it can be hard enough, but planning a test so that you can actually learn something adds another layer of complexity to the process. Learn how HubSpot involved the Optimization Summit 2012 audience to…

As a valuable piece of real estate for any department in a company, the homepage must communicate many objectives. So, how do you best optimize it while meeting all of those objectives? Examine the two treatments and tell us which…

Optimization marketers must do a lot of explaining,including sometimes why test results are lower than expected. See how one marketers faced this challenge and learn the four key lessons he took away from the experience.