Organic search results not only attract far more clicks than PPC ads, they're also seen as more credible. Locking in a top-five spot in Google is where you want your site to be – front and center with targeted prospects. Of course,…

Here's a question most marketers are grappling with today: Which marketing strategies are getting the buzz – and which ones are getting the real gains? To find the answers, we teamed up with MarketingSherpa's Research Director,…

If we had used "638% gain" in this clinic's title, would you have believed it? One of our featured B2B marketers actually removed that gain from his website because many prospects didn't buy it. The clients that saw the gains reported no…

Give a man an optimized landing page and he converts for a day. Teach a man how to optimize his own landing pages and he can plan, make changes, test, analyze and increase conversions for years to come. With apologies to Lao Tzu,…

Optimization best practices don't come with an iron-clad guarantee. Enter the "wild card" — the unknown performance factor. In optimization, wild cards are those outlier treatments that can, and do, surprise us by outperforming all…

B2B marketers know that their audience needs a different approach than B2C, from the channels to the landing pages, and ultimately, to the sale. So for our February 25, 2009 web clinic, we focused our live optimization contest format…

A roundup of 14 of our most popular free MarketingExperiments tools for marketing, testing, optimization and analysis. Includes PPC, price testing, metrics, search, and more.

It's easy to fall into a rut with optimization and testing. Over time, as you discover which tactics and best practices get results, and then apply them to other channels or pages ad infinitum, you can get lulled into a false sense of…

To discover what really works in optimization, our team is constantly running tests and conducting experiments. After hundreds of these tests, several wins, some losses and surprises, we asked our analysts to identify the most…

To discover what really works in optimization, our team is constantly running tests and conducting experiments. After hundreds of these tests, several wins, some losses and surprises, we asked our analysts to identify the most…

There’s been plenty of gloom, doom, and handwringing over this year’s holiday shopping season. While your best bet is to keep projections grounded, not all hope is lost. Even in a tight economy, the Web has several advantages for…

Do you think your value proposition is powerful? Would your prospects agree? Most of the time, when we ask companies about their value proposition, we hear a description of their business model. But that’s not what most customers care…