Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Improving Conversion Rates: How a MarketingExperiments optimization training alum generated triple-digit conversion gains for his client

Daniel Burstein Jan 29, 2010 8

A MarketingExperiments training alum generated triple-digit conversions gains for his client and established an ongoing relationship with that client...

Test Your Marketing Intuition: Which sweepstakes incentive drove the most leads?

Daniel Burstein Jan 27, 2010 23

Test your marketer’s intuition. Which incentive helped this performance marketing company deliver an improvement for their client...

The Google Slap: Affiliate Marketers must stay in compliance with Google and the FTC

Aaron Rosenthal Jan 25, 2010 13

Google and the Federal Trade Commission are cracking down on bad apples in the affiliate marketing industry. How will this affect some of advertising’s fastest-growing companies?

Email Marketing: What’s the biggest buzz at MarketingSherpa Em@il Summit ’10?

Daniel Burstein Jan 22, 2010 0

Right now, hundreds of the lead email marketing practitioners and thought leaders are gathered in Miami for MarketingSherpa’s Ema@il Summit ’10. To get the inside scoop on the biggest buzz from the event, we pulled MarketingSherpa President…

Web Clinic Extra: How testing email design reveals a 26% gain (and a 52% loss)

Austin McCraw Jan 20, 2010 3

Video Post: During our last live web clinic we received many questions that we didn’t have time to answer. Web Clinic Extra is where we pose a few of your key questions to members of the MarketingExperiments team. This week we interview…

Do call us, we won’t call you: How to decide whether to emphasize your phone number

Boris Grinkot Jan 18, 2010 2

How do you handle your phone number on your website? Don’t just use your best hunch, use this metrics idea to make a data-driven decision. Here are some insights that we can draw from measuring inbound marketing’s cost per acquisition.

2010 Internet Marketing Predictions From Your Peers: Twitter will lick its wounds, think beyond the…

Daniel Burstein Jan 15, 2010 8

We asked, you answered. Read our ten favorite 2010 Internet marketing predictions from the MarketingExperiments community.

Test Your Marketing Intuition: Pier 1 Imports email design

Austin McCraw Jan 13, 2010 38

Which agency-designed email for Pier 1 Imports performed the best? Test your marketer's intuition and then tune in to today’s live web clinic to discover the answer.

2010 Internet Marketing Predictions: Social Media ROI, Gaining Greater Value from Technology…

Daniel Burstein Jan 11, 2010 7

A few thought leaders from MarketingExperiments share their 2010 Internet marketing predictions in this video...

Super Bowl ROI: What is the value of an ad during the big game? Free in-depth data analysis for…

Andy Mott Jan 8, 2010 0

What is the ROI of a Super Bowl ad? If you are a national network advertiser, we will conduct a FREE analysis to help you discover what you’re getting for your money...

Clarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gain

Daniel Burstein Jan 6, 2010 4

Much of the complex analysis and formulaic methodologies used by our scientists to arrive at optimized pages that deliver triple-digit conversion improvements can be summed up in this simple truism...

Social Media Marketing: Use data and metrics to transition from wallflower to life of the party

Daniel Burstein Jan 4, 2010 2

How do you gain real value from social media? MarketingSherpa will soon publish research data and insights to help you map an effective social media marketing strategy...

Nine of ’09: You can increase email clickthrough rate…use Twitter for business…but you…

Daniel Burstein Dec 30, 2009 0

Here are the nine MarketingExperiments blog posts your peers found most valuable...

Alumni Questions: Reliable case studies, SEO, and test design

Daniel Burstein Dec 28, 2009 6

An alumnus asks questions about reliable case studies, SEO, and test design...

Conversion Diagnosis: I’d love to see a click map on this page…

Adam Lapp Dec 23, 2009 3

One Twitter follower wanted our feedback on her new web page. Dr. Optimize got out his scalpel and went to work. See what lessons you can learn for your own pages from the latest conversion diagnosis...

Flash in a Pan: Do loops of creative on home pages deliver ROI or higher bounce rates?

Boris Grinkot Dec 21, 2009 4

Do multi-frame Flash ads help or hinder your conversation rate...

Never Pull Sofa Duty Again: Stop guessing what your audience wants and start asking

Corey Trent Dec 18, 2009 6

How can you determine what to test and optimize? What your customers want? What to get your spouse for the holidays? Just using these tips...

Test Your Marketer’s Intuition: Landing Pages (Contest)

Austin McCraw Dec 16, 2009 13

Which landing page performed the best? Test your marketer's intuition for a chance to win...

Creating a Culture of Testing: How to defeat the tyranny of best practices

Daniel Burstein Dec 14, 2009 9

Sometimes the most difficult part of testing is finding the right way to get started in your organization. Andy Mott discusses how to get the ball rolling...

The Magical Metrics Tour: Demystifying the secrets behind analytical “tricks” to help you drive ROI

Corey Trent Dec 11, 2009 5

The Magical Metrics Tour is coming to take your measurement challenges away. Today we discuss email metrics tricks...

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