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Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

What else can I test … to improve my lead generation rate?

Gaby Paez Sep 15, 2009 10

Lead capture forms can be a powerful business driver -- if they are relevant to the surrounding content and your prospect's motivation, and placed intuitively to meet the prospect's eyepath and sequence of thoughts while viewing your page. Unfortunately, many forms aren't living up to their potential in these key areas.

Ask an Optimizer: Establishing and optimizing affiliate campaigns

Corey Trent Sep 4, 2009 0

At our August 26 web clinic on optimizing affiliate marketing, several participants wanted to know more about setting up and measuring their programs. We distilled the questions and put them to Corey Trent, a MarketingExperiments research…

Lead Generation Optimization: Finding the right amount of friction

Gaby Paez Sep 2, 2009 5

Optimizing for lead generation is not as straightforward as optimizing for conversion rate. This post presents ideas to help you improve lead generation rate by using friction in different ways.

Ask an Optimizer: How site speed can affect conversion rates

Corey Trent Aug 28, 2009 8

Our new Ask an Optimizer column addresses questions we've received through our website and from members of the MarketingExperiments Optimization LinkedIn Group. Today's question: Does anybody have experience with load speed impact on…

Affiliate marketing clinic study guide: 12 resources to get you going

Hunter Boyle Aug 26, 2009 2

For today's clinic, we're exploring affiliate marketing and how to optimize your programs. This shortlist contains a dozen of the best articles, research, forums, and related resources we've seen that can help those who are just starting…

Conversion diagnosis: Nature.org’s carbon footprint calculator

Adam Lapp Aug 20, 2009 2

Nature.org is a site for environmentalists and people interested in all things green. Let’s look at a key page -- the carbon footprint calculator page -- to diagnose some problem areas and offer solutions for increasing calculator…

How many ping pong balls are on your landing page?

Pamela Jesseau Aug 14, 2009 1

While there are many ways to look at a landing page and an endless combination of elements to be tested, we see a lot of similar problems in the pages we review.

Lead nurturing efforts stuck in a rut? Here’s help

Hunter Boyle Aug 6, 2009 0

What is it about lead nurturing that makes it so hard to get it right? If you're looking for ways to quickly start, or get more from, your lead nurturing process, I'd recommend two new, free resources ...

PPC Q&A: forms, landing pages, keyword insertion and copy

Hunter Boyle Aug 4, 2009 3

At our July 29 web clinic on optimizing PPC campaigns, several participants wanted to know more about using forms and keyword insertion. We distilled those questions and posed them to research analyst, Corey Trent. Here are his answers ...…

Online marketing roundup: 6 practical posts, from email to PPC

Pamela Jesseau Jul 31, 2009 1

All Microhoo'ed out? Here are some cool, helpful posts from this week that cover the spectrum of online marketing. No matter your focus, start your Friday reading with these goodies...

Marketing tips and tricks: 5 posts packed with ideas

Pamela Jesseau Jul 24, 2009 0

Need a shortcut to your weekend marketing reading? Our favorite articles of the week will get you started on your review of online, search and social media marketing. These made it through our feeds and into the idea bin...

Friday five-pack: Our favorite marketing posts from the past week

Hunter Boyle Jul 17, 2009 4

After a full week of pushing ahead on new marketing initiatives, mapping out your plans through the end of the year and into 2010, and brainstorming new tests -- you got through all that this week, right? -- you're probably ready for some…

Optimization frustration – how to cure your ailing tests

Hunter Boyle Jul 10, 2009 4

With our optimization vs. frustration web clinic, our research team will explore some of the biggest obstacles to conversion testing and how you can overcome them. To get you thinking, check out these resources related to optimization and…

SEO shortlist: 10 search optimization sites and resources

Hunter Boyle Jun 24, 2009 12

Learning the fundamentals of search engine optimization hours is one thing. But keeping up with the frequent changes, learning and testing the latest best practices, and steering clear of the mountains of misinformation? That's a full-time…

The Twitter #webclinic that broke the interwebs — now with Q&A

Hunter Boyle Jun 16, 2009 1

With our June 10 web clinic: Twitter Experiments: Getting beyond the "now what?" featuring special guests Jason Breed and Marc Meyer, we knew we had a full house. But we didn't expect to bring down the interwebs -- and break into the top 10…

Twitter for businesses: 7 articles + tools you don’t want to miss

Pamela Jesseau Jun 10, 2009 6

With hundreds of lists of Twitter tips and tools, and dozens more popping up each day, it's getting impossible to keep up unless you work for Mashable. So in advance of today's Twitter Experiments: Getting beyond the "now what?" web…

Ecommerce optimization research brief, web clinic contest winners

Hunter Boyle Jun 5, 2009 0

For last Wednesday's web clinic -- Optimizing Your Ecommerce Site -- we packed in a bunch of research, special guest Stefan Tornquist from MarketingSherpa, and two new case studies with gains of up to 56%. You can now access the research…

From conversation to conversion, part 2

Boris Grinkot May 29, 2009 5

Homepages that must speak simultaneously to multiple audiences are notoriously difficult to optimize. This is the main reason why you are better off driving traffic to channel-specific landing pages whenever possible. Still, as long as…

Don’t bet on a one-trick pony to win the ecommerce Triple Crown

Anna Jacobson May 26, 2009 1

MarketingSherpa's Ecommerce Benchmark Guide 2009 emphasizes that consistency in message must be accompanied by fluidity in medium. In other words, not only must marketers be prepared to swap steeds midstream, if they want to reach prospects…

Dietician, heal thyself! Lose excess landing pages.

Adam Lapp May 22, 2009 2

In a typical Landing Page Analysis, I methodically walk through a page identifying problems and providing potential solutions for testing. But for the landing page featured in this post, I'd like to recommend a more radical solution. My…

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