Analysis

Last Wednesday's web clinic -- B2B Success Stories: Four tests with gains of 21% to 254% -- was the second in our series featuring case studies and test results from our course and clinic participants. This clinic's three lucky winners are…

In our recent webinar for the ADMA, "Optimise Your Online Marketing ROI," we discussed the art of communicating with your customer on your website. We also optimized a handful of participants' sites to demonstrate how communicating with…

Let's face it, social media or not, cultivating relationships is time-consuming, hard work. It's not always fun and there are no guaranteed shortcuts. But there are tools that can help you get and stay organized, and make your media…

For our recent B2C success stories web clinic, we took a new approach with our case studies -- and turned the spotlight on our audience. Now we're pleased to announce the three contest winners ...

In addition to our free webinars, the MarketingExperiments team is expanding our online training -- and hitting the road for a number of conferences and live optimization training and certification workshops. Here's a look at where we'll be…

This is the second in a three-part series of posts with answers to some of the most frequently asked and challenging questions from our March 25th clinic on optimizing Spanish-language landing pages.

Since our relaunched blog gives a lot more prominence to content sharing and our @MktgExperiments Twitter stream, we thought it was a good time to share the love with our growing tribe of, er, tweeps and blog peeps.

In landing page optimization, improvements can come in two ways, either by baby steps -- fine-tuning landing pages by changing single page elements slightly -- or by radically redesigning the appearance of a page, or even the presentation…

One concept that gets continually emphasized in our webinars is the importance of supporting your offer with specific, quantifiable information. Yet, which information and in what order?

Our analyst Adam Lapp looks at the Men's Wearhouse homepage through the mind of a prospect and determines several ways to optimize an already strong page.

In a fast-paced online community where customer loyalty can be sealed or shattered by an inaccurate landing page or a poorly worded email, "Habla espanol?" isn't a simple question. It's a direct challenge for marketers.