Web Clinic Extra: Optimize your Email in Three Steps
For answers to email marketing questions from your peers that we did not have time to address on our live web clinic, listen to Web Clinic Extra...
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Analysis
Expert commentary and editorial from the MarketingExperiments research analysts.
Conversion Diagnosis: Toyota Material Handling Nederland
At the “Sexy” Email Event in Haarlem, The Netherlands, Dr. Flint McGlaughlin discussed how to improve email and landing page conversion and conducted live optimization of audience submissions. Here is a conversion diagnosis of one of those…
Email Marketing: Building Valuable Subscriber Lists on the Cheap
On Wednesday’s web clinic, we explored how to maximize revenue from your house list. Today, let’s look at a strategy for building that list on the cheap…
Test Your Marketer’s Gut: Email frequency contest
Can your marketer’s gut guess what our scientist’s brains discovered about email frequency? If you can, there’s a prize in it for you...
Translate Holidays into Dollars: How to Structure Your Offer’s Metamorphosis
Thanks to the holiday shopping season, your customers have an external deadline. Here’s how to make the most of that sense of urgency on your ecommerce site...
Face Your Fears: Why visitors really bounce from your site, part 3
If you have bounce rate problems, make sure you’ve clearly telling your visitors what you could like them to do...
Face Your Fears: Why visitors really bounce from your site, part 2
If you truly want to handle a bounce rate problem, you must understand where your visitors are come from and what they want from you...
Face Your Fears: Why visitors really bounce from your site, part 1
Bounce rates keeping you up at night? We cast aside the misleading data that’s giving you unneeded fear from the essential information you need to optimize your site...
Web Clinic Extra: Surprising Wins from 2009
For answers to questions from your peers that we did not have time to address on our live web clinic, listen to Web Clinic Extra…
Eloqua Experience 2009: Why choosing the right KPI is essential to gaining ROI
KPIs were a major subject at Eloqua Experience 2009. Read on to learn more about choosing the right KPI to increase your ROI...
Conversion Diagnosis: ACS Creative – Please Help Me Decide Where to Click!
The challenge: Add the science of conversion to the art of a web design company’s home page. Let's look at the page to diagnose problem areas and provide actionable recommendations...
Study Guide for Today’s Web Clinic: Surprising Wins from 2009
The challenge: On today's web clinic, our research analysts will share the biggest online marketing lessons they've learned in 2009's experiments. Here on the blog, we’re some of our favorite posts…
The 1up Effect: How to undermine yourself by outdoing yourself
When you emphasize everything on a page, you emphasize nothing. Here is a deeper look at the 1up effect, referenced in our October 28 web clinic, and how to avoid overwhelming your visitors on the path to conversion…
Ask an Optimizer: How to guide visitor thinking
At our October 28 web clinic about guiding your visitors to conversion, several participants wanted to know more about using the five elements of directing user eyepath. Here are some additional insights from research analysts Boris…
What else can I test… to increase email clickthrough rate?
Email marketing is still the more preferred and effective way channel marketers can communicate directly with their customers. Here are eight tactics that you can use or re-visit to increase your email clickthrough rate.
Ask an Optimizer: How to structure and execute better tests
During our October 14 web clinic on overcoming testing obstacles, we fielded several questions on optimization testing, A/B and multivariate tests. We've distilled the best questions and answers for the latest edition of our Ask an…
Google adds more flexibility and intelligence to Analytics and Website Optimizer
At the 2009 Partner Summit, Google gave a preview of the new Website Optimizer (GWO) features as well as soon-to-be-launched, feature-packed version 4 of Google Analytics. So what’s new with GWO? Let's take a look ...
Clinic notes: Ecommerce holiday playbook wrap-up
The driving force behind the award-winning GetElastic blog, Linda Bustos also knows our methodology inside-out. We were delighted to have Linda as a featured guest on our ecommerce holiday playbook clinic and now on our blog, with her…
What else can I test … to reduce shopping cart abandonment rate?
At our web clinics and optimization training workshops, two of the most frequent questions are: “What else can I test?” and “Do you have a good example?” To answer these queries with practical test ideas and examples, we’re pleased to…
Conversion diagnosis: InterstateBatteries.com’s category page
The challenge: Improve usability of an ecommerce website's shopping page by making it easier for visitors to quickly find the product they need. Let's look at the page to diagnose problem areas and provide actionable recommendations...