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Digital Analytics: How to use data to determine where to test

Bad Data

If you’ve tuned into past MarketingExperiments Web clinics, you’ve seen some pretty impressive gains: 141% increase in conversion 12% more revenue across an entire ecommerce website $4.9 million in additional sales pipeline growth (in only…

Lessons from 2010

If there is one thing consistent about online customers, it's that they are consistently changing. Trying to pin down marketing tactics that work from year to year can be a daunting task. That's why it is essential to always be testing -…