Digital Analytics: How to use data to determine where to test

Many marketers find metrics the most annoying and intimidating part of online testing. But if you simply organize your metrics into four major groups, all of that annoyance and intimidation goes away...

Testing is essential when it comes to optimization. But, how do you know when you’re doing it right? And, do you truly understand what is really going on with your audience? In today’s blog post, we use a real-life example to help you…

If there is one thing consistent about online customers, it's that they are consistently changing. Trying to pin down marketing tactics that work from year to year can be a daunting task. That's why it is essential to always be testing…

Which testing and optimization solution is right for your company? In today’s blog post, we take a quick look at Visual Website Optimizer.

Which testing and optimization solution is right for your company? In today’s blog post, we take a quick look at SiteSpect.

Which testing solution is right for you? In today’s blog post, we take a quick look at the homegrown option.

Though a test may improve a page's performance, its greatest gain often comes from what it teaches you about your visitors. This is because the value of customer insights extends far beyond a single test. However, often the potential…

Which testing solution is right for you? In today’s blog post we take a look at the popular A/B and multi-variate testing solution acquired by Adobe as part of the purchase of Omniture.

Get inside tips for working with the IT department from Adam Davis, the Director of Technology for MarketingExperiments…

As the recent “flash crash” on Wall Street shows, entrusting important business decisions solely to technology can lead to disastrous results. If humans had been involved, would the market have dropped so steeply? Would a human have been…

How do you handle your phone number on your website? Don’t just use your best hunch, use this metrics idea to make a data-driven decision. Here are some insights that we can draw from measuring inbound marketing’s cost per acquisition.

What is the ROI of a Super Bowl ad? If you are a national network advertiser, we will conduct a FREE analysis to help you discover what you’re getting for your money...

The Magical Metrics Tour is coming to take your measurement challenges away. Today we discuss email metrics tricks...

If you have bounce rate problems, make sure you’ve clearly telling your visitors what you could like them to do...

If you truly want to handle a bounce rate problem, you must understand where your visitors are come from and what they want from you...

Bounce rates keeping you up at night? We cast aside the misleading data that’s giving you unneeded fear from the essential information you need to optimize your site...