Digital Analytics: How to use data to determine where to test

Did you catch our free Web Clinic on Wednesday? The topic was Measuring What Matters: How simplifying your metrics can increase Marketing ROI by up to 75% — and if you joined us, chances are you're already implementing new ideas and tools…

There’s a mountain of data available from your analysis tools (and you should be using more than one, by the way), but do you know where to find the real ROI gems? Are you creating a solid foundation for measuring your marketing efforts…

It’s a good time to be in the ultra-personal, targeted ad business: Sexy, sultry behavioral marketing has AOL, Time-Warner, Yahoo, Google, and Microsoft all digging deep in Nomex-lined pockets to ensure they have a zaftig-share of…

By Carlos A. Espitia Analyst, Marketing Experiments This is a topic that I always thought of as online marketing common sense. Just like in any other marketing effort, we always (or should) want to know who our customers are, what they…

By Bob Kemper Director of Operations,Marketing Experiments Usability video testing involves video recording a user going through a specific process for a website (e.g. an order). The aim is to observe how people behave in an actual site…

“How much of my marketing budget should I allocate to Paid Search advertising?” This question must be answered by every business leader who sells or advertises products or services online. While each business is different, there…

Please download the Essential Metrics dashboard tool here NOTES: These are the notes for our interactive May 10 clinic on Landing Pages. The recording of the event will be posted here in a few days. If you are participating in the…

As I mentioned a couple of posts back, we are putting the final touches to the content for tomorrow’s teleconference call, Essential Metrics for Online Marketers. Late yesterday we added some new data for the call, based on an experience…

We are working right now on our next teleconference clinic. It’s on the topic of web site metrics. As we study the various PPC reporting tools, and a variety of web analytics services, it becomes more and more apparent that inaccuracies…

When testing, the validity of the data is a function of the how much a difference there is between your results, and the sample size. Simply put, if you have a larger variance between two results, then you will need a smaller sample size…

SECTION 2 is focused on METRICS -- that is how to measure your website activity. The next report is focused on ANALYTICS -- that is how to apply your metrics in a practical way to your marketing. Let's begin with a vital question. What…