At our July 29 web clinic on optimizing PPC campaigns, several participants wanted to know more about using forms and keyword insertion. We distilled those questions and posed them to research analyst, Corey Trent. Here are his answers ...…

All Microhoo'ed out? Here are some cool, helpful posts from this week that cover the spectrum of online marketing. No matter your focus, start your Friday reading with these goodies...

Our follow-up live optimization clinic on PPC campaigns drew another great response and several questions from our participants. You can now access the clinic here.

Our July 30 live optimization clinic on PPC ads and landing pages was our most successful webinar to date. Thank you to everyone who participated, especially those who submitted their campaigns for a real-time review. You can now access the…

At our recent clinic on PPC campaigns, our optimization team critiqued actual landing pages and ads submitted by attendees. Here's one that we weren't able to cover in the hour-long session.

Would you like to quadruple the leads from your PPC ads? What if you could also cut your cost per conversion by 69%?

Pay-per-click metrics can vary a great deal between seasons. With the economy now slumping, it’s even more important to keep your supply, ad budget, and marketing sides synched with seasonal demand. Need a surefire way to do that? Put…

If you have any of the latest versions of SKYPE installed on your computer you may have noticed a little feature that converts any phone number on any website you may be browsing into a clickable phone number. The way it works is that it…

“How much of my marketing budget should I allocate to Paid Search advertising?” This question must be answered by every business leader who sells or advertises products or services online. While each business is different, there…

Thank you to everyone who participated in the small ppc search engine clinic last Wednesday. Following this clinic I received several questions regarding the ways that these search engines are driving their traffic. Specifically, how the…

We published a brief on this topic back in 2004 and decided it was time to run a new series of tests to find out what kind of ROI you can expect to achieve with the smaller PPC engines. That is to say, not Google, Yahoo Search Marketing or…

At Marketing Experiments we have done plenty of research on the topic of click fraud. Companies hire low-wage surfers to click on competitive ads, thereby spending the competition’s budgets on useless clicks. Software is developed to do…

One of the frustrations of launching a new web site, or blog, is the time it takes to attract serious organic search traffic. When you launch with a new domain, you know it’s going to take a while before the search engines start indexing…