Social media is a great tool many businesses use to listen to their audience. But, how carefully are you listening and monitoring that information? In today’s blog post, we talk to Kodak’s main “listener,” who explains how you can maintain…

When it comes to choosing an image for a web page, most marketers and designers rely on gut feelings or personal preferences. Few have a concrete way of determining the "what, when and where" of an image. So, in this Web clinic, we revealed…

Learn from this audience submission how to optimize the headlines, body copy, bullet points, and supporting imagery on your Web pages…

Flash Banners look so cool. But do they help or hurt conversion? Do your customers really have the patience to stick around until the fourth frame to understand your value proposition? And what is more important to the bottom line? Lead…

Here are the nine MarketingExperiments blog posts your peers found most valuable...

At the “Sexy” Email Event in Haarlem, The Netherlands, Dr. Flint McGlaughlin discussed how to improve email and landing page conversion and conducted live optimization of audience submissions. Here is a conversion diagnosis of one of those…

If you have bounce rate problems, make sure you’ve clearly telling your visitors what you could like them to do...

The challenge: Add the science of conversion to the art of a web design company’s home page. Let's look at the page to diagnose problem areas and provide actionable recommendations...

When you emphasize everything on a page, you emphasize nothing. Here is a deeper look at the 1up effect, referenced in our October 28 web clinic, and how to avoid overwhelming your visitors on the path to conversion…

From PPC to offline advertising, you likely invest significantly in driving prospects to your site. But do you put the same amount of resources into guiding them through to conversion? In our October 28 web clinic, we took a detailed…

The challenge: Improve usability of an ecommerce website's shopping page by making it easier for visitors to quickly find the product they need. Let's look at the page to diagnose problem areas and provide actionable recommendations...

Lead capture forms can be a powerful business driver -- if they are relevant to the surrounding content and your prospect's motivation, and placed intuitively to meet the prospect's eyepath and sequence of thoughts while viewing your page.…

Nature.org is a site for environmentalists and people interested in all things green. Let’s look at a key page -- the carbon footprint calculator page -- to diagnose some problem areas and offer solutions for increasing calculator…

Organic search results not only attract far more clicks than PPC ads, they're also seen as more credible. Locking in a top-five spot in Google is where you want your site to be – front and center with targeted prospects. Of course,…

Inspired by a new tool that provides free five-second usability testing, I applied the same technique to reviewing a landing page -- and found some similarities to birthday party games like pin-the-tail-on-the donkey or pinatas. Who knew?