Value Proposition

Surprise Winners

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Optimization best practices don't come with an iron-clad guarantee. Enter the "wild card" — the unknown performance factor. In optimization, wild cards are those outlier treatments that can, and do, surprise us by outperforming all…
Value Proposition

B2B Landing Pages

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B2B marketers know that their audience needs a different approach than B2C, from the channels to the landing pages, and ultimately, to the sale. So for our February 25, 2009 web clinic, we focused our live optimization contest format…
Value Proposition

2009 Marketing Blueprint

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It's easy to fall into a rut with optimization and testing. Over time, as you discover which tactics and best practices get results, and then apply them to other channels or pages ad infinitum, you can get lulled into a false sense of…
Value Proposition

Lessons Learned

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To discover what really works in optimization, our team is constantly running tests and conducting experiments. After hundreds of these tests, several wins, some losses and surprises, we asked our analysts to identify the most…
Value Proposition

Lessons Learned

Editorial Staff 0
To discover what really works in optimization, our team is constantly running tests and conducting experiments. After hundreds of these tests, several wins, some losses and surprises, we asked our analysts to identify the most…
Value Proposition

Optimizing PPC Ads

Editorial Staff 0
Increasing competition and bid prices are making conversions harder to achieve with paid search campaigns. To maintain a dominant position in PPC, you need to constantly improve your ads and landing pages. The challenge: How can you…
A/B Testing

Simple Tests, Significant Gains

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Research has shown a massive difference in conversion and return on investment between companies that test their online communications and those who don’t; so why doesn’t every online business have a regular testing program? The fact…