Digital Advertising

March 29 Clinic Notes

Landon Calabello 0
NOTES: These are the notes from our interactive March 29 teleclinic on Click Fraud. If you missed it, the recording will be posted here a few days after the event. Specifics of these first three tested campaigns included: All three…

What to Include on Your Home Page

Nick Usborne 1
One of our subscribers wrote in with this question about page layout: "We are at the early stages of building a new site. Of course, we've looked at all our possible competitors' sites. It seems like most companies follow the same plan.…

March 1 Clinic Notes

Landon Calabello 0
NOTES: These are the notes from our interactive March 1 teleclinic on The Power of Small Changes. If you missed it, the recording will be posted here approximately 48 hours after the event. Offer Copy Optimization Micro-TestMetricPage…
A/B Testing

A/B Split Testing

Editorial Staff 0
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: A/B Split Testing Most of us are familiar with the concept of using A/B split testing to determine which…
Digital Advertising

Click Fraud

Editorial Staff 0
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Click Fraud (Windows Media Audio) http://meclabs.com/cgi-bin/pl/pl.cgi?c5w Click Fraud (RealMedia)…
SEO

Small PPC Engines

Editorial Staff 0
At MEC, we have found that in most cases, the "Two Big Pay-Per-Click (PPC) Engines" (Google Adwords and Overture) produce more traffic than all of the other PPC engines combined. (A series of reports listed at the end of this brief cover…
Value Proposition

DealTime Tested

Editorial Staff 0
In SECTION 2, we move from data to analysis, from theory to practical application. Here is a distillation of more than six months of research: How can you set up a DealTime campaign? Prepare your product feed. Sign up online. There…