Smartphone users will account for more than half of U.S. wireless subscribers by the end of the year. So, it’s no surprise mobile marketing is becoming more and more attractive. But, how do you know if you should invest time and money into…

Getting people to visit your Web page can be easy, keeping them there is the kicker. How do you grasp those potential customers with short attention spans and little time on their hands? In today's post, we show how identifying and reducing…

Marketers are very creative people. There is an art to designing messaging, copy, ads, websites and a long list of other assets -- and pulling them into a cohesive strategy. And that strategy must achieve more than aesthetic appeal.…

In today’s post, The New York Public Library’s eCommunications Manager and Marketing Sherpa Email Summit 2011 presenter, Johannes Neuer, explains how his organization used transaction messages to get a real boost in email subscriptions, and…

How can you maximize the value of your online testing? In today's blog, our research analyst and audience join forces to develop test ideas to optimize a page.

Get back to the basics of optimizing email marketing with a focus on the email message. And "learn to fish" using the building blocks of optimization.

In this video interview with David Meerman Scott, the best-selling author shares ways to bring real-time marketing to your email sends...

In this quick video, Flint McGlaughlin, Managing Director (CEO) of MECLABS, shares three simple principles to help improve your website conversion...

Do you think your A/B tests are providing you with meaningful results? Researchers in England thought their experiments did. We explore validity threats that can make your online testing produce questionable results.

What are the most significant challenges for B2B marketers today? And how can you overcome them? Listen in as MarketingSherpa Senior Analyst Jen Doyle shares some info from her preliminary research into B2B marketing…

In the age of social media, transparent marketing is no longer much of a choice. Every company is now transparent, whether they’d like to be or not, thanks to an army of bloggers, tweeters, and Facebookies. So let’s take a look…

Stumped on the next test for your e-commerce of lead generation site? Adam Lapp gives you a few ideas, including a tactic that delivered a 19.6% increase in lead generation form submissions…

Social media marketing is a feedburningly hot topic for online marketers. And while many of us focus on the latest and greatest platform or technique, one fundamental question often get’s overlooked – who are the best people in your…

Flash Banners look so cool. But do they help or hurt conversion? Do your customers really have the patience to stick around until the fourth frame to understand your value proposition? And what is more important to the bottom line? Lead…

We are often asked “How can I begin testing in my organization?” Take a look for some advice on how to arrange the logistics, testing tools, and timeline you need to drive up conversion by using the testing-optimization cycle…

Watch the finale of our ROI-increasing/squirrel-slaying video trilogy, as our dynamic marketing duo finally put an end to the squirrel’s revenue-sapping rein on their advertising and marketing…

Every business decision is a trade off. To help get the resources you need, it helps to paint that trade off in a stark black and white picture that your business leaders can easily understand – impact on the bottom line.