In this video interview with David Meerman Scott, the best-selling author shares ways to bring real-time marketing to your email sends...

The homepage is not a landing page, it is a channel. Or a storefront. Or a docent. Or a bookcover. Or, heck, maybe it is a landing page? Take a look at what your peers had to say...

What is the most important aspect of communicating value to customers/prospective customers? Here what your peers have to say…

On Wednesday’s Web clinic, we’ll boil down all of our complex marketing science into a few simple principles to help you optimize your landing pages. But first, we wanted to get a sense of what your peers are currently doing…

Stumped on the next test for your e-commerce of lead generation site? Adam Lapp gives you a few ideas, including a tactic that delivered a 19.6% increase in lead generation form submissions…

Social media marketing is a feedburningly hot topic for online marketers. And while many of us focus on the latest and greatest platform or technique, one fundamental question often get’s overlooked – who are the best people in your…

Watch the finale of our ROI-increasing/squirrel-slaying video trilogy, as our dynamic marketing duo finally put an end to the squirrel’s revenue-sapping rein on their advertising and marketing…

Search has become a paradox of sorts. It is perhaps the most mature category of Internet marketing, yet is still innovating at a breakneck pace. Don’t just rely on your best practices from two years ago. Take a look at our interview with…

Focus groups try to guess at what your potential customers might do. Real-time testing gives you insights into what they are actually doing…

How can you defeat your boss’s bad ideas and recognize your own? By creating a culture of testing…

We want to hear about your biggest successes. We’ll even make it worth your while...

Marketers consider getting target audiences to engage and participate as the most important challenge to social marketing effectiveness. Here’s one idea to grow your social media presence...

Transparent Marketing takes a unique combination of keen insights into your products, a firm understanding of your customers, and the flat out guts to be radically honest…

How do symbols in subject lines affect deliverability, open rate, and click-through rate?

Which email marketing message performed the best? Test your marketer's intuition and then tune in to today’s live web clinic to discover the answer.