If the goal of your page is to simply engage more with the visitor, then how do you approach conversion optimization? Take a look at how one publishing site generated a 43% decrease in bounce rate while gaining more referral traffic from…

Marketers spend a lot of money on media, often to drive customers to a landing page. Essentially, if you’re spending all of this money to drive potential customers to a website, investing just a little in increasing conversion on that site…

In a world that constantly bombards us with promises of “bigger,” “better,” “faster” and “more,” it’s sometimes tough to accept that time-honored practices are often still the best course of action. Yet, as tests continue to prove, when it…

Optimizing your own web pages is tough. It's hard to be objective about anything you've spent so much time looking at and deliberating over. Sometimes we need new eyes to see with. That's what Ecopaper.com was looking for when they…

What’s the most effective way to come up with ideas to optimize a Web page? Does it take individual thinking or a collaborative effort? In today’s blog post, we explain why mixing the two can help you and your marketing team create the best…

Whether your company offers 10 or 10,000 products online, the shopping cart can be one of the most mysterious and difficult areas of your Website to optimize. How many shopping carts steps are optimal for conversion? What…

E-commerce Web sites depend on creating the best possible packaging and presentation of their products in order to get conversions. But, based on our research experience, we’ve learned that many still get it wrong, which means money lost.…

Homepages are meant to cater to multiple types of visitors at once. But, how do you create one that’s effective enough to meet all their needs and get them to the next step? In today’s blog post, we put two research teams to the test and…

In speaking with business executives and marketing professionals, by far the easiest way to explain landing page optimization in five minutes is to illustrate the three “golden” questions. This post examines three takeaways from BizTechDay…

Your visitors have heard it all before. Outrageous discounts. A product that does everything under the sun. So how do you earn their trust? 3 key landing page tactics to earn visitor trust for an underdog brand.

Do you understand how the elements on your homepage contribute (or hinder) conversion? Take a look at this recent test and see if you can guess the winner…

Email marketing is still the more preferred and effective way channel marketers can communicate directly with their customers. Here are eight tactics that you can use or re-visit to increase your email clickthrough rate.

Picture the salespeople who get on your nerves. They're too loud. Too pushy. They try to seem so clever, but that usually backfires. Just like weak headlines. Trying too hard to sell is one of the biggest mistakes we make with headlines…

If we had used "638% gain" in this clinic's title, would you have believed it? One of our featured B2B marketers actually removed that gain from his website because many prospects didn't buy it. The clients that saw the gains reported no…

Give a man an optimized landing page and he converts for a day. Teach a man how to optimize his own landing pages and he can plan, make changes, test, analyze and increase conversions for years to come. With apologies to Lao Tzu,…

How aggressive are your email marketing goals for the year ahead? Are you optimistic about growing your lists and response rates, or hedging your bets due to the economic downturn? As marketers face increasing pressure to improve…

One of the greatest challenges to developing your offer pages is proving to jaded prospects that the rewards outweigh the risks. But you can tip the balance in your favor. The key is creating offer pages that minimize Friction and…