Video

Stumped for an idea for your next email marketing test? Take a look at some examples for different types of emails, get some new hypothesis ideas, and test them against your control.

What is it that makes some brands timeless and successful and makes others forgotten overnight? What if you could bottle up whatever that is and apply it to your own brand for sustainable competitive advantage? As marketers, our primary…

This week, our sister company MarketingSherpa has a team of reporters at IRCE 2016, hosting the official Media Center of the ecommerce event. Courtney Eckerle, Senior Managing Editor, MarketingSherpa, sat down with Matt Clark, Global Head…

As marketers, we are often taught to identify and tap into the pain points of our customers. But once we pinpoint these sources of customer anxiety, how should we proceed? Should we attempt to alleviate this stress through encouragement or…

While conventional wisdom can sometimes be that the vast majority of customers would never consider paying for digital newspaper content, the results of the survey were heartening for anyone running a subscription-based business. Forty-one…

Is your site banner doing a good job of effectively conveying critical information to your customer? How can you tell? Is a banner even beneficial to your specific site? In this 35-minute Web clinic Mike Loveridge, Head of Digital Test…

Watch this MarketingSherpa Summit 2016 interview with Mike Loveridge of Humana to learn how his team harnessed strategic, incremental testing to drive healthcare enrollment.

J. Stuart Hunter is one of the most influential statisticians of the last half of the twentieth century. Watch some of his experimental designs for a business model that he recorded in the 1960s to learn what we mean when we say…

In this 60-minute webinar replay, the MarketingExperiments team looked analyzed thousands of hours of research from 2015 to bring you the five of most surprising, actionable discoveries from the year. These simple principles will help you…

As marketers, we are under constant pressure to quickly pump out copy, often under seemingly impossible deadlines. Without always having the time to test, how can we give our copy the best chance of actually being effective? Copy is the…

At MarketingSherpa Email Summit 2015, Stephen Bruner of Precor spoke about how he and his team overhauled the company’s lead nurturing efforts by changing its emailing tools and strategies. Learn how the team achieved an engagement rate…

You optimize your webpages, your emails and your subject lines, but when it comes to lead capture, the email form is typically left out. There are many rationales behind the neglect of the lead capture form — some to do with…

At the MarketingSherpa Media Center at &THEN, Daniel Burstein, Director of Editorial Content, MarketingSherpa, sat down with Mel Robbins, best-selling author, top TED speaker and CNN commentator, to discuss how to break through the…

A first impression is essential when getting to know something unfamiliar, such as a person, a new place or a book. Why would a website be any different? While there are many elements on a webpage that impact a customer's decision,…

What assumptions do you make about your customers? How do you validate if those assumptions are true or actually damaging conversion? A/B testing can help you discover what really works with your customers. Watch this interview with Brad…

What motivates donors to give? What inspires your customers to clickthrough some emails but send others to the recycling bin? While there are many elements that make up email marketing, the simplest, and the most impactful to the bottom…

During this session from MarketingSherpa Email Summit 2015, Flint McGlaughlin makes live edits to several emails submitted by the audience, offering feedback on everything from pre-headers, titles, body copy and calls-to-action. Flint…

Learn tips from John A. Caldwell, President and Founder, Red Pill Email, about how to select vendors and negotiate the contract.

When a brand has a large gap between purchases, keeping customers engaged becomes a consistent concern. For an annual event like the Kentucky Derby, engagement becomes an especially troublesome issue. Learn how the Kentucky Derby segmented…

Marketers often try to use seasonal campaigns to send relevant messages to their customers or prospects. However, seasonal campaigns, if not executed correctly, could have the opposite of the intended relatable effect — leaving your…