Video

There is a problem with the question in the headline above. The problem is it implies a zero-sum game. If you focus on UX or focus on design, you lose either way. The key to any successful message is the combination of the two in service to…

In this Quick Win Clinic, Flint McGlaughlin, our CEO and managing director, walks through Axess Wallets’ home page and applies the Conversion Sequence Heuristic to show how easy it is to think about conversion in a sales path using the…

How do we know that our sites are performing at their maximum ability for our given objectives? • Is it because we used A/B testing to get a set of iterative performance bumps? • Is it because we used a focus group to tell us how we can…

Digital marketing for industrial products has a specific set of unique challenges. For one, most industrial businesses are way behind the curve in both technology and marketing strategy. And for another, industrial product manufacturers are…

As marketers, the best possible way to sell a course is by doing the hard work of imagining for your customers. Of course, this is much easier said than done. In this Quick Win Clinic, Flint McGlaughlin demonstrates how to optimize a…

Downloading software is a difficult decision. As consumers, we’ve been burned by so many software downloads that have spyware, adware and malware hidden inside them. Making that decision to download more attractive is exactly what Flint…

Best practices on the internet are often just pooled ignorance. Rotating sliders (or banners) are considered one of these so-called “best practices” by many. It’s one thing if you’re using them for page views, but quite another when using…

A clear value proposition is at the heart of any business. But in the ecommerce space, where commodities are much more common, it’s incredibly difficult to compete and also be clear about the value your product brings to the market. In…

In this video, Flint McGlaughlin talks about the blind spots inherent in the InnocareHealth homepage, and how to correct them.

Mike Loveridge is the Head of Digital Conversion Optimization at Humana. In his position, he has conducted more than 300 tests, and achieved a 70%+ win rate. In this interview, Loveridge discusses Voice of Customer data and a/b testing.

“If you write an email like a human being would write an email, you’re going to get a better response.” So says Nathaniel Ward, Associate Director, Online Membership Programs, The Heritage Foundation. In this post, Ward describes an…

Stumped for an idea for your next email marketing test? Take a look at some examples for different types of emails, get some new hypothesis ideas, and test them against your control.

What is it that makes some brands timeless and successful and makes others forgotten overnight? What if you could bottle up whatever that is and apply it to your own brand for sustainable competitive advantage? As marketers, our primary…

This week, our sister company MarketingSherpa has a team of reporters at IRCE 2016, hosting the official Media Center of the ecommerce event. Courtney Eckerle, Senior Managing Editor, MarketingSherpa, sat down with Matt Clark, Global Head…

As marketers, we are often taught to identify and tap into the pain points of our customers. But once we pinpoint these sources of customer anxiety, how should we proceed? Should we attempt to alleviate this stress through encouragement or…

While conventional wisdom can sometimes be that the vast majority of customers would never consider paying for digital newspaper content, the results of the survey were heartening for anyone running a subscription-based business. Forty-one…

Is your site banner doing a good job of effectively conveying critical information to your customer? How can you tell? Is a banner even beneficial to your specific site? In this 35-minute Web clinic Mike Loveridge, Head of Digital Test…

Watch this MarketingSherpa Summit 2016 interview with Mike Loveridge of Humana to learn how his team harnessed strategic, incremental testing to drive healthcare enrollment.

J. Stuart Hunter is one of the most influential statisticians of the last half of the twentieth century. Watch some of his experimental designs for a business model that he recorded in the 1960s to learn what we mean when we say…

In this 60-minute webinar replay, the MarketingExperiments team looked analyzed thousands of hours of research from 2015 to bring you the five of most surprising, actionable discoveries from the year. These simple principles will help you…