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Learn from Lauren Wagner and Tessa Srebro, both of VolunteerMatch, how they use customer centricity to constantly evolve their A/B testing and their company.

“It’s no longer selling, it’s engaging in a way that matters.” At Email Summit 2015, Jose Palomino, Founder and CEO, Value Prop Interactive, and author of "Value Prop - Create Powerful Value Propositions to Enter and Win New Markets,"…

Brand strategy has never been more important for marketers. Each design element on your page has a direct impact on your prospect’s journey down the sales funnel. Finding the right balance between design and clarity requires testing.…

Does brand truly drive revenue for every company — even if it’s not Google, Nike or Apple — or is it just a marketing department’s raison d'ê·tre? Is it really as powerful as marketers think it is? The latest MarketingExperiments Web…

Learn from Alexis Ohanian, Executive Chair and Co-Founder, Reddit, the importance of building authentic brand communities from his interview at the MarketingSherpa Media Center at IRCE 2015.

At MarketingSherpa Email Summit 2015, Justine Jordan, Marketing Director, Litmus, sat down with a MarketingSherpa reporter to talk about marketing design and creative. The two discussed how data, testing and content are some of marketers’…

The motivation driving a customer up your sales funnel is the most influential decision in whether or not they choose to purchase from you. However, motivation is also the most difficult element to impact. How can marketers…

According to a recent MarketingSherpa survey, most U.S. adults prefer that companies contact them via email (2015). However, with so many emails coming to their inboxes daily, customers are not actively trying to read emails, but delete…

The prevalence of video content has rapidly expanded over the past five years, with eight out of 10 American Internet users regularly downloading or streaming videos (Pew Research Center, 2013). This movement has been fueled by the adoption…

We're reporting live this week from MarketingSherpa Email Summit in Las Vegas, sharing with you all the strategies and tactics you'll need to excel in email in 2015 (and beyond). Read on to hear about Diana Primeau, Director of Member…

Understanding the motivation behind a conversion event is essential in discovering how to optimize your site for the best possible customer experience. Although conversion metrics typically receive the majority of marketers’ attention,…

Getting into the mind of your customer is essential in forming your site pages and leading them toward saying "yes" to your call-to-action, whether that be making a purchase, reading an article or submitting a form. Testing and…

Satisfying customer expectations in the long run is often at the heart of a successful subscription business model. While reoccurring revenue is alluring, there are some pitfalls and challenges. Retention, crowded marketplaces and…

This MarketingExperiments Blog post features Lisa Foreman, Marketing Conversion Manager, Nations Photo Lab, in a video interview speaking on the importance of testing and optimizing your website. Foreman explains why not testing can have a…

This MarketingExperiments Blog post features a video of Matt Ruggle, Ecommerce Manager, Great Northern Corporation, explaining a new phase of site optimization at the company: click tracking. Click tracking can help identify an eye-path on…

Responsive design is an optimization challenge for marketers. Essentially, you have to find multiple designs across multiple devices that are all optimized for conversion. In this post, watch a short video featuring Michael Layne, Director…

Determining the subscription path for your customer is a vital step in defining the checkout process. It's an opportunity to guide your customer through the delicate last steps of the sales journey. However, marketers frequently leave…

A PPC ad is often a customer’s first impression of your product or company. Those 130 characters present your chance of channeling that person’s interest into your sales funnel by transforming an individual challenge into a problem-solving…

Product pages in ecommerce are the equivalent of a showroom floor. It’s where you highlight products, strive to deliver a world-class customer experience and engage in conversation. Yet, there are elements on product pages that can have…

The rising tide of "green marketing" tactics is unavoidable as customers increasingly demand new environmentally friendly products and services. But, does a green marketing campaign really have an impact on customer purchases? In this…