Video

As marketers, we are under constant pressure to quickly pump out copy, often under seemingly impossible deadlines. Without always having the time to test, how can we give our copy the best chance of actually being effective? Copy is the…

At MarketingSherpa Email Summit 2015, Stephen Bruner of Precor spoke about how he and his team overhauled the company’s lead nurturing efforts by changing its emailing tools and strategies. Learn how the team achieved an engagement rate…

You optimize your webpages, your emails and your subject lines, but when it comes to lead capture, the email form is typically left out. There are many rationales behind the neglect of the lead capture form — some to do with…

At the MarketingSherpa Media Center at &THEN, Daniel Burstein, Director of Editorial Content, MarketingSherpa, sat down with Mel Robbins, best-selling author, top TED speaker and CNN commentator, to discuss how to break through the…

A first impression is essential when getting to know something unfamiliar, such as a person, a new place or a book. Why would a website be any different? While there are many elements on a webpage that impact a customer's decision,…

What assumptions do you make about your customers? How do you validate if those assumptions are true or actually damaging conversion? A/B testing can help you discover what really works with your customers. Watch this interview with Brad…

What motivates donors to give? What inspires your customers to clickthrough some emails but send others to the recycling bin? While there are many elements that make up email marketing, the simplest, and the most impactful to the bottom…

During this session from MarketingSherpa Email Summit 2015, Flint McGlaughlin makes live edits to several emails submitted by the audience, offering feedback on everything from pre-headers, titles, body copy and calls-to-action. Flint…

Learn tips from John A. Caldwell, President and Founder, Red Pill Email, about how to select vendors and negotiate the contract.

When a brand has a large gap between purchases, keeping customers engaged becomes a consistent concern. For an annual event like the Kentucky Derby, engagement becomes an especially troublesome issue. Learn how the Kentucky Derby segmented…

Marketers often try to use seasonal campaigns to send relevant messages to their customers or prospects. However, seasonal campaigns, if not executed correctly, could have the opposite of the intended relatable effect — leaving your…

Learn from Lauren Wagner and Tessa Srebro, both of VolunteerMatch, how they use customer centricity to constantly evolve their A/B testing and their company.

“It’s no longer selling, it’s engaging in a way that matters.” At Email Summit 2015, Jose Palomino, Founder and CEO, Value Prop Interactive, and author of "Value Prop - Create Powerful Value Propositions to Enter and Win New Markets,"…

Brand strategy has never been more important for marketers. Each design element on your page has a direct impact on your prospect’s journey down the sales funnel. Finding the right balance between design and clarity requires testing.…

Does brand truly drive revenue for every company — even if it’s not Google, Nike or Apple — or is it just a marketing department’s raison d'ê·tre? Is it really as powerful as marketers think it is? The latest MarketingExperiments Web…

Learn from Alexis Ohanian, Executive Chair and Co-Founder, Reddit, the importance of building authentic brand communities from his interview at the MarketingSherpa Media Center at IRCE 2015.

At MarketingSherpa Email Summit 2015, Justine Jordan, Marketing Director, Litmus, sat down with a MarketingSherpa reporter to talk about marketing design and creative. The two discussed how data, testing and content are some of marketers’…

The motivation driving a customer up your sales funnel is the most influential decision in whether or not they choose to purchase from you. However, motivation is also the most difficult element to impact. How can marketers…

According to a recent MarketingSherpa survey, most U.S. adults prefer that companies contact them via email (2015). However, with so many emails coming to their inboxes daily, customers are not actively trying to read emails, but delete…

The prevalence of video content has rapidly expanded over the past five years, with eight out of 10 American Internet users regularly downloading or streaming videos (Pew Research Center, 2013). This movement has been fueled by the adoption…