Video

Think for a moment about the calls-to-action on your landing pages and in your emails. Are they generating enough customer response? What if there were some slight modifications you could make to your call-to-action copy, placement,…

The choice between a radio or dropdown format for our shopping carts and lead gen forms is often made quickly, leaving the design of the option presentation as an afterthought. But what if choosing the right format for a single question…

Flint McGlaughlin, Managing Director, MECLABS, kicked off Day 2 of Email Summit with his session, “Interactive Quick-Win Clinic: 3 simple email tactics to achieve personalization without the need for complex technology.” He set out to shed…

Although you can’t split test your way through the trials faced in everyday life, you can use testing and Web optimization to make better marketing decisions. Read on to learn more about why A/B split testing is a helpful tool you can use…

When you think about the number of columns on your landing pages, there are a few questions every marketer should ask: What is the optimal number of columns for a page? How should columns be weighted on a page? Which is better: a…

For marketers in the field, making their sites responsive is a huge resource investment. After all, users should be able to view your website on their various devices with minimal effort, right? But is responsive design worth the…

In 2013, the MECLABS research team conducted 260 controlled experiments that roughly totaled about 50,000 hours of research. How can busy marketers keep up with a large volume of actionable takeaways and key principles? In this Web…

Subject lines have a huge impact on the success of an email campaign. Yet, marketers rarely have the time to focus on the psychology of turning interruption into engagement. In this Web clinic, Flint McGlaughlin, Managing Director, and…

Managing your messaging for multiple buyer personas becomes a difficult undertaking when conversion optimization principles often call for focusing on a single customer type. So, what is the most effective approach to copywriting and…

Whether you're creating a new site or shaking things up with a radical redesign, category pages are a vital part of your ability to offer multiple products online. In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS,…

When you picture your next email send, it's easy to feel overwhelmed by the war for attention being waged in everyone's inbox: Will customers buy from us? What's going on with the clickthrough rates? Open rates? Are we even being…

Developing cart technologies, like the accordion-style checkout, have become increasingly popular in e-commerce after being adopted by companies like Apple and other top-grossing enterprises. But, does an accordion-style checkout really…

A/B testing on the Web has become increasingly complex in the last few years. However, according to the MarketingSherpa 2012 Website Optimization Benchmark Report, using a clear testing and optimization strategy is the least popular…

Companies have long been using microsites to connect potential customers with specific products or services. However, designing a microsite that ensures ROI often proves more difficult. Marketers may have questions such as: How many…

For years, companies have used free trials as a value exchange to draw qualified customers closer to the final point of transaction. But, when trial customers choose not to transact, marketers are left wondering: Did we give too…

Branding is generally perceived as a powerful tool marketers can use to build awareness of their products or services in the marketplace. But, what really is a brand? Can something as abstract as a logo or color scheme actually impact…

In this MarketingExperiments blog post, read how Autodesk devised a plan to take a gamification approach to its in-trial marketing for its complex products. Watch the full video on MarketingSherpa.com/videos to learn the results of the…

Often, marketers do not really know where to begin when it comes to the structure of a webpage. They lean on best practices, favoring those they find most aesthetically appealing. But, is this an effective approach? In this Web…

According to the MarketingSherpa 2012 Website Optimization Benchmark Report, shopping carts are ranked as one of the least optimized processes, yet they can be one of the most strategic aspects of a conversion process to optimize. In…

The question of long copy versus short copy is not new, and there is no shortage of differing opinions. Should webpage copy be as short as possible? Should it be long? Is there an optimal length to a webpage? To answer these…