Video

Generating more revenue from your pages and paths takes more than learning optimization theory. It requires you to apply that theory to your own particular situation. However, that application requires a leap that many marketers find…

Anxiety is causing your website to leak revenue. And, until you can plug those leaks, any amount of traffic you drive there will have a negligible ROI. Watch this Web clinic replay to learn three techniques you can use to overcome anxiety…

Your competitors are continually making your job as a marketer more difficult. They are constantly spying on you, uncovering your hidden marketing strategies, and beating you at your own games. And when they aren’t doing that, they are…

Homepage optimization can be a nightmare for your marketing team. Misguided approaches to testing can ruin campaigns and possibly even a career. Learn three principles to homepage optimization that can help your testing focus.

Web analytics can yield an intimidating mound of data — much more than marketers can interpret and use. The overwhelmed marketer needs a way to discipline the process — a way to turn this raw data into valuable insights concerning their…

Copywriting is often dreaded by marketers who find themselves crunched by deadlines. Learn more about how you can use copywriting to improve your own performance by watching this excerpt from one of our recent Web clinics.

Your website is leaking revenue as you read this sentence. As a marketer, you probably already knew that. The real problem is that many marketers don’t know where to start when trying to plug those leaks. In a recent experiment performed…

Landing page optimization when applied correctly can generate significant lifts in conversion rates. In this short video, Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS shows how The New York Times and MECLABS collaborated to…

Do you provide too much information in your emails? In this Web clinic excerpt, Dr. Flint McGlaughlin, Managing Director, MECLABS, shares insight on how to win a clickthrough during a live optimization of an audience-submitted email.

Most marketers are fairly insecure about writing copy. They're concerned that if they don't use the magic sales words needed to hypnotize their readers, no one will ever take action. Add to that the pressure of short deadlines and you have…

Dr. Flint McGlaughlin, Managing Director, MECLABS, answers the question -- "What is the purpose of a subject line?" While it seems like an easy question on the face of it, you must fully understand the function of a subject line if you want…

A few weeks ago, two marketers like you DOUBLED the clickthrough rate of one of our internal marketing emails. And, the only variable tested was the subject line. We’ve seen over and over again in our research that subject lines can…

Watch as Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, explains what he has learned from 15 years of marketing research in this video. He discusses the three flaws in the funnel analogy, the MECLABS Conversion Heuristic and…

To earn an open, the subject line of your email must earn a "yes" from the reader. Watch as Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, discusses some elements that determine how effective a subject line is in this video clip…

To really make sure you don’t frustrate or alienate your busy customer or prospect, you need to ask what Dr. Flint McGlaughlin calls the two most important words in marketing -- So what? Learn the importance of this question as Flint offers…

There are essentially two ways to increase your website’s performance: Endlessly drive more traffic to your landing pages with media buys, direct mail sends and time-consuming social media Improve the conversion rate of the traffic…

Imagine that you could predict how your customers will react to your next marketing campaign. What if you could do that for every piece of marketing your company develops? The results would be staggering. While we’ll probably never be…

Friction in a Web conversion process generally seems easy to point out if you’re an experienced marketer. There are always: The number of form fields The number of steps in a process The length of the page itself But there…

While the funnel is a convenient paradigm for the complex process of guiding a potential customer from initial interest to final conversion, it is flawed. Dr. Flint McGlaughlin explains this flaw and how marketers must overcome "gravity" in…

One of the best ways to get around IT and budget challenges is to optimize areas on your website that are relatively simple to change yet have the opportunity to make a significant impact on conversion. In this Web clinic replay, Dr. Flint…