Video

A few weeks ago, two marketers like you DOUBLED the clickthrough rate of one of our internal marketing emails. And, the only variable tested was the subject line. We’ve seen over and over again in our research that subject lines can…

Watch as Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, explains what he has learned from 15 years of marketing research in this video. He discusses the three flaws in the funnel analogy, the MECLABS Conversion Heuristic and…

To earn an open, the subject line of your email must earn a "yes" from the reader. Watch as Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, discusses some elements that determine how effective a subject line is in this video clip…

To really make sure you don’t frustrate or alienate your busy customer or prospect, you need to ask what Dr. Flint McGlaughlin calls the two most important words in marketing -- So what? Learn the importance of this question as Flint offers…

There are essentially two ways to increase your website’s performance: Endlessly drive more traffic to your landing pages with media buys, direct mail sends and time-consuming social media Improve the conversion rate of the traffic…

Imagine that you could predict how your customers will react to your next marketing campaign. What if you could do that for every piece of marketing your company develops? The results would be staggering. While we’ll probably never be…

Friction in a Web conversion process generally seems easy to point out if you’re an experienced marketer. There are always: The number of form fields The number of steps in a process The length of the page itself But there…

While the funnel is a convenient paradigm for the complex process of guiding a potential customer from initial interest to final conversion, it is flawed. Dr. Flint McGlaughlin explains this flaw and how marketers must overcome "gravity" in…

One of the best ways to get around IT and budget challenges is to optimize areas on your website that are relatively simple to change yet have the opportunity to make a significant impact on conversion. In this Web clinic replay, Dr. Flint…

According to MarketingSherpa’s 2012 Search Marketing Benchmark Report - PPC Edition, 56% of marketers claim achieving or increasing measurable ROI is their most frustrating challenge when it comes to paid search. And yet, PPC ads are one…

Long-time MarketingExperiments readers will notice that we have shifted to a video-centric format for our Web clinic replays, which aim to deliver actionable marketing advice based on our optimization discoveries. And since many marketers…

There are many guides to A/B split testing on the Internet. And most are adamant about making sure you test one thing at a time. If you don't, they warn you'll never learn anything about what works and doesn't work on your pages. One…

After wrapping our most recent Web clinic, "Email Messaging: How overcoming 3 common errors increased clickthrough 104%", our in-house documentarian, Luke Thorpe, and I grabbed lead speaker Flint McGlaughlin and discussed a few key…

While the true value of your offer is critical, if you don’t optimize the perceived value of that offer, that true value is meaningless from a marketing perspective. For example, MarketingExperiments invests a lot of time and resources in…

Click here to download the Transparent Marketing article: The Marketer's Creed The Prospect's Protest (A Problem) I am not a target; I am a person: Don't market to me, communicate with me. Don't wear out my name, and don't…