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Price is one of the biggest factors impacting the success of a marketing campaign, yet it can be one of the most difficult aspects of an offer to message properly. In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, revealed…

In this MarketingExperiments blog post, view a video excerpt from a session at last year's Optimization Summit featuring The Heritage Foundation's strategy with using its website content to increase email list size.

What do your customers find most appealing about your offer? Is it the price? Is it a specific feature? Is it the broader brand association? Questions like these are at the heart of a successful marketing strategy, and are central to…

Watch the video excerpt to learn more about one of the four most surprising discoveries of how Web usability practices relate to optimization and how you can use the transferable principles from that discovery to aid your optimization…

Last year at Optimization Summit 2012, Steve Parker, Vice President, Direct Marketing Division, firstSTREET, presented a case study on how he implemented a radical redesign to a landing page, and saw a dramatic increase in sales. Watch this…

In this MarketingExperiments blog post, watch an excerpt from an Optimization Summit 2012 session, "Where to Test, What to Test, What to Ask." In this excerpt, hear from Tony Doty, Senior Research Manager, MECLABS, on involving IT when…

Often, the rules regarding usability differ from source to source, and the answers provided by the usability experts can be misleading. Essentially, is very difficult to obtain any consensus about the rules of usability, or the overall…

According to the MarketingSherpa 2012 Website Optimization Benchmark, more than half of marketers indicated PPC ads were an element included in their organization's primary conversion path. In this Web clinic, Flint McGlaughlin, Managing…

According to the MarketingSherpa 2012 Email Marketing Benchmark Report, only 10% of respondents use the Internet as a customer research tool. So in this special Web clinic replay, recorded live at MarketingSherpa Email Summit 2013, Flint…

According to the MarketingSherpa 2012 Lead Generation Benchmark Report, nearly three quarter of marketers surveyed reported generating high-quality leads as a top challenge. In this Web clinic, Austin McCraw, Senior Editorial Analyst,…

In an interview at Email Summit 2013, Flint McGlaughlin, Managing Director, MECLABS, revealed how email marketing can be the biggest challenge for marketers. Providing valuable insight, Flint offered advice to help keep the relationships…

According to the MarketingSherpa 2013 Email Marketing Benchmark Report, nearly one-third of marketers surveyed reported they are unable to create relevant content on a consistent and predictable basis. So in this Web clinic, Flint…

Watch as Flint McGlaughlin, Managing Director, MECLABS, explains how customers react to your email marketing sends. The full Web clinic video replay is also available for additional learning on the optimization of email sends.

According to the MarketingSherpa 2012 Email Marketing Benchmark Report, one-fifth of marketers send emails late and without clear purpose. The time and resource constraints that marketers constantly face make sending relevant communications…

Landing page optimization, it can be an extremely powerful way to increase the overall ROI of your marketing budget. Watch the free video of Session #1 of the new MECLABS Landing Page Optimization online course, where Flint McGlaughlin,…

Optimizing upcoming marketing campaigns for maximum ROI opportunities is a top priority for marketers in the New Year. In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, and Jon Powell, Senior Research Manager, Research and…

With Email Summit 2013 in Las Vegas quickly approaching, we wanted to share Flint McGlaughlin’s full keynote from Email Summit 2012. Learn how the following terms can help you optimize your email marketing: “micro-yeses,”…

Shopping cart pages are often the most overlooked optimization opportunities that can potentially add some serious ROI to your bottom line. In this Web clinic, Austin McCraw, Senior Editorial Analyst, MECLABS, and Jon Powell, Senior…

Webpage design often overlooks the element of color and the impact it has on site performance. So in this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, reveals new research discoveries that explore the relationship between…

Content marketing is one of the top five most used lead generation tactics, with 54% of surveyed marketers engaging in it, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. So, in this Web clinic, Flint McGlaughlin,…