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According to the MarketingSherpa 2013 Email Marketing Benchmark Report, nearly one-third of marketers surveyed reported they are unable to create relevant content on a consistent and predictable basis. So in this Web clinic, Flint…

Watch as Flint McGlaughlin, Managing Director, MECLABS, explains how customers react to your email marketing sends. The full Web clinic video replay is also available for additional learning on the optimization of email sends.

According to the MarketingSherpa 2012 Email Marketing Benchmark Report, one-fifth of marketers send emails late and without clear purpose. The time and resource constraints that marketers constantly face make sending relevant communications…

Landing page optimization, it can be an extremely powerful way to increase the overall ROI of your marketing budget. Watch the free video of Session #1 of the new MECLABS Landing Page Optimization online course, where Flint McGlaughlin,…

Optimizing upcoming marketing campaigns for maximum ROI opportunities is a top priority for marketers in the New Year. In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, and Jon Powell, Senior Research Manager, Research and…

With Email Summit 2013 in Las Vegas quickly approaching, we wanted to share Flint McGlaughlin’s full keynote from Email Summit 2012. Learn how the following terms can help you optimize your email marketing: “micro-yeses,”…

Shopping cart pages are often the most overlooked optimization opportunities that can potentially add some serious ROI to your bottom line. In this Web clinic, Austin McCraw, Senior Editorial Analyst, MECLABS, and Jon Powell, Senior…

Webpage design often overlooks the element of color and the impact it has on site performance. So in this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, reveals new research discoveries that explore the relationship between…

Content marketing is one of the top five most used lead generation tactics, with 54% of surveyed marketers engaging in it, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. So, in this Web clinic, Flint McGlaughlin,…

Generating more revenue from your pages and paths takes more than learning optimization theory. It requires you to apply that theory to your own particular situation. However, that application requires a leap that many marketers find…

Anxiety is causing your website to leak revenue. And, until you can plug those leaks, any amount of traffic you drive there will have a negligible ROI. Watch this Web clinic replay to learn three techniques you can use to overcome anxiety…

Your competitors are continually making your job as a marketer more difficult. They are constantly spying on you, uncovering your hidden marketing strategies, and beating you at your own games. And when they aren’t doing that, they are…

Homepage optimization can be a nightmare for your marketing team. Misguided approaches to testing can ruin campaigns and possibly even a career. Learn three principles to homepage optimization that can help your testing focus.

Web analytics can yield an intimidating mound of data — much more than marketers can interpret and use. The overwhelmed marketer needs a way to discipline the process — a way to turn this raw data into valuable insights concerning their…

Copywriting is often dreaded by marketers who find themselves crunched by deadlines. Learn more about how you can use copywriting to improve your own performance by watching this excerpt from one of our recent Web clinics.

Your website is leaking revenue as you read this sentence. As a marketer, you probably already knew that. The real problem is that many marketers don’t know where to start when trying to plug those leaks. In a recent experiment performed…

Landing page optimization when applied correctly can generate significant lifts in conversion rates. In this short video, Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS shows how The New York Times and MECLABS collaborated to…

Do you provide too much information in your emails? In this Web clinic excerpt, Dr. Flint McGlaughlin, Managing Director, MECLABS, shares insight on how to win a clickthrough during a live optimization of an audience-submitted email.

Most marketers are fairly insecure about writing copy. They're concerned that if they don't use the magic sales words needed to hypnotize their readers, no one will ever take action. Add to that the pressure of short deadlines and you have…

Dr. Flint McGlaughlin, Managing Director, MECLABS, answers the question -- "What is the purpose of a subject line?" While it seems like an easy question on the face of it, you must fully understand the function of a subject line if you want…