Copywriting for Marketing Leaders: Why you should never delegate the marketing message (and how to…
How to capture immediate attention with your headlines, convert to interest with sub-headlines & achieve story click
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Video
Subscription Marketing Discoveries: 26 marketing experiments to help you boost recurring revenue
Subscriptions products are growing in popularity. But before you can win the subscription, your marketing team must win the customer’s trust.
Optimizing Ecommerce Experiences: 25 valid ecommerce experiments to ideate your next A/B test
A discussion of three pitfalls to avoid when marketing your ecommerce product pages.
Display Ad Optimization: How to lower your CPA consistently with the right copy and imagery
A methodology that can consistently lower your CPA
Clarity Trumps Persuasion: 5 examples where clarity soundly beat out persuasion tactics
Flint McGlaughlin and participants from YouTube Live work together to create a Facebook ad that achieves the one element that is so often missing from our emails and webpages – Clarity.
Unlock the Power of Your A/B Testing Program
Flint teaches the Discovery Triad – a three-step process for designing high-impact tests.
A Behind-the-Scenes Look at Creating an A/B test
Learn how to use the MECLABS four-step hypothesis framework to test your marketing efforts and determine what brings the greatest conversion lifts.
The Lead Gen Fulcrum: 22 case studies to help you optimize for maximum perceived value
How to think like a customer so that you can tip the balance in favor of value over cost.
The Zen of Headline Writing
McGlaughlin invites his viewers to submit headlines for live, immediate optimization as he demonstrates how to deconstruct a headline into its constituent parts and then intensify the force of its message.
The End of Web Design: Don’t design for the web, design for the mind
Four critical paradigm shifts that you should consider before you invest in a website redesign
Conversion Lifts in 10 Words or Less
Flint McGlaughlin walks through five experiments where the least amount of changes produced the highest conversion wins.
Value Proposition: How to find the best expression of your value
How to determine the most effective answer to why customers should choose your product.
Landing Page Optimization: How Aetna’s HealthSpire startup generated 638% more leads for its call…
Marketers have several assumptions. Long form pages don’t work. Call center employees should be measured by average time of call. Try to sell any customer that comes your way. We recently interviewed Denis Mrkva, General Manager,…
Optimizing Tactics vs. Optimizing Strategy: How choosing the right approach can mean all the…
Discover a strategy that can put you ahead of your competitors by adding an incredible amount of value for your customers.
Do Your Pages Talk TO Customers or AT Customers? Why the subtle shift in message makes all the…
It is crucial that the messaging and design of your webpages show that you value your customers, and their satisfaction is your number one goal. In order to begin to build this trust, when people visit your website, they need to feel they…
The Essential Messaging Component Most Ecommerce Sites Miss and Why It’s Deterring Your…
Why should visitors choose this company over others? This retailer fails to answer that crucial question.
Beware of the Power of Brand: How a powerful brand can obscure the (urgent) need for optimization
We've all been there before. You go online to order something from a well-known brand but can't figure out how to navigate the site. You push through, even though you want to click away, because you know they have a great product and you…
Page Layout Optimization: A common mistake marketers and web designers make, and how to avoid it
In this Quick Win Clinic, we see a page that has several positive factors going for it. Our attention is captured. But just as the conversation gets rolling, it seems to end and we are left hanging, even a little confused. Watch the video…
Form Optimization: The importance of communicating value before making the “ask”
If you want to maximize your revenue, it's not enough to optimize your landing page; you should ensure form pages reinforce your value proposition, minimize unnecessary friction and alleviate customer anxiety.
Conversing with the Customer: Beware of using too many nouns
Apple has earned the right to use a single noun on its landing page. You and I have not. In fact, very few brands can get away with simply using a noun or two as their value proposition because ...