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So you’ve got your Value Proposition honed like a Puukko knife and your landing page is optimized for a smooth,…
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Value Proposition
Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results
Finding the ideal incentive
At our last free Web clinic Dr. Flint McGlaughlin talked about the value inhibitors of friction and anxiety and how…
Improving Conversion by 162%
Which specific optimization steps have been shown to increase Conversion by reducing Friction and alleviating…
Email Optimization
Anyone who has set up an email campaign knows many factors need to be considered before hitting the…
Optimizing Your Landing Pages
This brief completes the review of Landing Pages submitted by online businesses for live optimization analysis…
B2C Landing Pages
Taking a cue from our clinic participants' feedback, and heeding our own advice, we tested a "radical redesign"…
Optimizing Your Landing Pages
How do you know what to change, what to keep, and what really works when it comes to optimizing a Landing Page?…
Landing Page Optimization
How do you know when it's better to raise prices to increase revenue or reduce prices and pump up Conversion…
Don’t Waste Your Value Proposition
It’s true that developing a good Value Proposition is essential for successful online marketing, but having a good…
The number one threat to conversion
Anyone who missed the live Webinar presented by Dr. Flint McGlaughlin to members of the American Marketing…
2008 Internet Marketing Strategy
We're pleased with what we've been able to share with you during 2007: research results that anyone can use to…
Examples of Good Value Propositions
We regularly receive copies of Value Propositions but good ones are just not very common. Companies would be much…
Marketer’s Intuition Revisited
A subjective factor like intuition might alarm those basing new Web site designs on test results that discover what…
An Apprentice’s Search for a Good Value Proposition – Part #4
It seems value propositions are the most misunderstood aspects of Landing Page Optimization. Usually, when we here…
Marketer’s intuition tested: what the latest MarketingExperiments clinic revealed
The latest data are in and it appears to confirm our previous finding: Marketers just don’t do well at all when…
Why do visitors abandon landing pages?
One of our students recently asked that great question.
Given that different business models can expect different…
How’s Your Marketer’s Intuition?
If you've signed up for our free Web clinic today, you're in for a good one. If you haven't yet, I encourage you to…
Happy Black Monday! Will you get your share of $700 million today?
If the media are right, many employers many not see as much productive output from their computer-bound employees…
Landing Page Optimization
Which changes will produce the best Conversion results when optimizing a Call-to-Action? Can distinct…
An Apprentice’s Search for a Good Value Proposition – Part #3
I thank all those who have sent emails so far. All the questions have been very good, and I hope our feedback has…