Optimizing your value proposition — resources for today’s clinic and…
A roundup of our blog posts and research briefs on optimizing value propositions, plus our value proposition…
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Value Proposition
Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results
Value proposition showdown: Your company vs. your product or service
Expressing an effective value proposition is one of the biggest keys to conversions. Here's a powerful test you can…
Optimizing Headlines
If you’re looking for ROI gains and you’re not sure what areas to test first, start with headlines or subject…
Optimizing PPC Ads
Our August 13, 2008 follow–up clinic on PPC campaigns included a new case study, a review of the two types of…
Optimizing PPC Ads
Increasing competition and bid prices are making conversions harder to achieve with paid search campaigns. To…
What you need to know about using video online
We received a lot of questions about testing and using video at our recent Web clinic on testimonials. Some…
Clarity Trumps Persuasion
Our June 25 Web Clinic looked beyond our various formulas and heuristics and focused on one vital principle:…
Practical marketing advice for a flagging economy
Watching how companies react to shifting market forces can tell you a lot about their leadership.
In a downturn,…
Filling The Pipeline
Whether your market is B-to-B, B-to-C, or both, testing and optimizing even a few key aspects of your landing…
Sustainable, ethical optimization
We know from a November 2007 BBMG survey that if products are of equal price and quality, consumers are more likely…
Optimizing eCommerce Websites
At MarketingExperiments, our research shows that the highest performing site pages match exactly the motivation…
Finding the Ideal Incentive
The right incentive can make a significant impact on response rates, whether it’s used to build lists and generate…
How to avoid “customer/card not present” payment headaches
So you’ve got your Value Proposition honed like a Puukko knife and your landing page is optimized for a smooth,…
Finding the ideal incentive
At our last free Web clinic Dr. Flint McGlaughlin talked about the value inhibitors of friction and anxiety and how…
Improving Conversion by 162%
Which specific optimization steps have been shown to increase Conversion by reducing Friction and alleviating…
Email Optimization
Anyone who has set up an email campaign knows many factors need to be considered before hitting the…
Optimizing Your Landing Pages
This brief completes the review of Landing Pages submitted by online businesses for live optimization analysis…
B2C Landing Pages
Taking a cue from our clinic participants' feedback, and heeding our own advice, we tested a "radical redesign"…
Optimizing Your Landing Pages
How do you know what to change, what to keep, and what really works when it comes to optimizing a Landing Page?…
Landing Page Optimization
How do you know when it's better to raise prices to increase revenue or reduce prices and pump up Conversion…