Co-creation: The next realization of value-based marketing
Professor Wouter Van Rossum visited MECLABS (parent company of MarketingExperiments) headquarters recently and…
Trending
- How To Use a New AI App and AI Agents To Build Your Best Landing Page
- The MECLABS AI Guild in Action: Teamwork in Crafting Their Optimal Landing Page
- How MECLABS AI Is Being Used To Build the AI Guild
- MECLABS AI’s Problem Solver in Action
- MECLABS AI: Harness AI With the Power of Your Voice
- Harnessing MECLABS AI: Transform Your Copywriting and Landing Pages
- MECLABS AI: Overcome the ‘Almost Trap’ and Get Real Answers
- MECLABS AI: A brief glimpse into what is coming!
- Transforming Marketing with MECLABS AI: A New Paradigm
- Creative AI Marketing: Escaping the ‘Vending Machine Mentality’
Value Proposition
Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results
Customer Anxiety: One element of the MECLABS Conversion Heuristic explained
Let’s face it – when you ask someone to do something, such as make a purchase on your website, there may be some…
Value Proposition
One challenge in marketing is understanding the difference between the perception of a prospect (what the prospect…
Perception vs. Reality in the Eyes of a Decision Maker
Conveying the value of your product or service is an important, and challenging, aspect of marketing. Overcoming an…
Landing Page Optimization: Leveraging perception to tip the value scale (Part 1)
This MarketingExperiments Blog post features another look at a recent Web clinic on a landing page split test that…
Value Proposition: 4 key questions to help you slice through hype
Customers in today’s market have no tolerance for hype, so your marketing claims should be devoid of any promises…
Online Optimization: Testing value prop to grow your tribe
When it comes to nonprofit marketing, having an effective value proposition is vital. Delivering strong appeal and…
Value Proposition: Which of your value claims is most appealing to new customers?
At Web Optimization Summit 2014, the audience helped to create a real-time test. Read this MarketingExperiments…
Testing to Find Your Aha Moment for Value Proposition
It can be so easy to assume you know what your customer wants. The key to discovering your value proposition is to…
Hidden Value: What buried treasure are you ignoring in your marketing?
Read this MarketingExperiments Blog post to learn how to better reveal the hidden value your product or service has…
How to Achieve a 232% Lift
Testing is simple enough, but using it to truly understand the mind of your customer requires a different approach.…
Web Optimization: How to get your customers to say heck yes!
For e-commerce marketers, and many marketers with a subscription-based business, delivering an effective value…
The Most Effective Calls-to-Action
Think for a moment about the calls-to-action on your landing pages and in your emails.
Are they generating…
Value Proposition
Developing a strategy for a solid value proposition test can be tough in the age of complex multichannel marketing…
Value Proposition: 3 steps for laying your value prop testing groundwork
One of the best ways to figure out which aspects of your products or services are perceived as most valuable is to…
Optimizing for Multiple Personas
Managing your messaging for multiple buyer personas becomes a difficult undertaking when conversion optimization…
How You Can Use Email to Discover the Essence of Your Value Proposition
What do your customers find most appealing about your offer? Is it the price? Is it a specific feature? Is it the…
Value Proposition: How do you create an effective value prop?
In this MarketingExperiments blog post, we hear from the MarketingExperiments community about value proposition.…
Marketing Career: Don’t overlook these 4 marketing fundamentals
Bob Kemper, Senior Director of Sciences, explains in this blog post the history of the MECLABS methodology and the…
The Web as a Living Laboratory
According to the MarketingSherpa 2012 Email Marketing Benchmark Report, only 10% of respondents use the Internet as…