A/B Testing 101: How to get real results from optimization

Getting a lift from your testing efforts can be satisfying and rewarding. But is a lift truly a lift, or is it simply a false positive resulting from natural variation? Read on to learn how Emily Emmer Senior, Interactive Marketing…

In this MarketingExperiments Blog post, review a recent experiment where an e-book retailer tested its product pages and achieved an increase in conversion of 78%. You'll learn why mitigating anxiety is so important to ecommerce marketing,…

While having a suboptimal webpage can often be thought of as “losing money as we speak,” it is important to take the time to complete what we call the “discovery phase.” Read this MarketingExperiments Blog post to learn three steps you…

Green marketing is a tactic mostly built on the premise that environmental preference will hopefully equal customer preference. But does green marketing truly impact customer purchase behavior? Read on to learn about a recent experiment…

Reducing confusion and mitigating friction are things that come to mind when thinking about presenting the optimal amount of choices for customers. However, as we discovered from a recent experiment, perspective on optimizing choice can…

Finding the right balance of product and presentation on a landing page that markets multiple products can be a tricky endeavor as products compete for customer attention. In this MarketingExperiments Blog post, let’s look at a recent test…

Often when we begin working with a new Research Partner, the first question is, “Where do we start?” One suggestion is to use a framework to help your marketing team better understand where opportunities exist to improve conversion. Read on…

Testing is the marketer’s ultimate tool to discover more about customers. Read on to learn about testing and optimization guidelines that can aid your efforts to discover what appeals to your ideal customer.

Radical redesigns can make it difficult to isolate specific elements contributing to the results of a test. Inherently, you just don't know what you did to the radically redesigned page that made it any better and that insight may be lost…

Executing tests live from Summit has become a MECLABS tradition. At this week’s MarketingSherpa Email Summit 2014 in Las Vegas, the MECLABS live test team is shaking things up along with the test’s sponsor, BlueHornet. Typically, the team…

The effort and money invested in your marketing is predicated on understanding your customers all of the time. If you don’t deliver a message that alleviates their pain or helps them achieve a goal, then what good is it? Read on to learn…

According to the experts, users should be able to view your website on their various devices with minimal effort. But is responsive design worth the investment? Read on to learn more about the results of a recent responsive design test that…

When it comes to website testing, maybe you’ve heard of the terms type I and type II errors, but never really understood what they mean. In the context of testing, what we are really referring to is the ever-present risk that exists in all…

2014 is here and with it opens a new year full of many opportunities to test. Read on for three simple steps for A/B testing that you can use to help put you on the path to testing smarter, not harder, in the year ahead.

Online testing platforms and analytics tools can be fairly expensive, depending on your goals and objectives. But don’t let that stop you from getting started. Read on for three free resources you can use to aid your testing and analytics…

We recently held a subject line experiment contest with the fine folks at Copyblogger. Although it was nice to have a little fun, we wanted to offer a few caveats gleaned from the experience. Learn more about some of the (intentional)…

If you’ve read the MarketingExperiments Blog for any length of time, you know that A/B testing and conversion optimization can be a very profitable endeavor. Read this post to learn about the chance to win a ticket to MarketingSherpa Email…