A/B Testing

A/B Testing 101: How to get real results from optimization

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A/B Testing

A/B Testing: Changing 3 words results in 43% increase in funded accounts

Daniel Burstein Jan 9, 2013 3

Achieving great results with A/B testing doesn't always require major changes or complete redesigns. See how a large financial institution realized a 43% increase in funded accounts by changing just three words on a landing page.

A/B Testing: Split tests are meaningless without the proper sample size

Daniel Burstein Jan 7, 2013 4

While numbers are powerful, they can also be misleading. See why having a sufficient sample size is important to any A/B split test, as well as six resources to help you with sample size sufficiency in your online testing.

Online Testing: To test or not to test (holiday edition)

Tony Doty Dec 12, 2012 0

Online testing is an incredibly powerful way to learn what really works on your site -- from landing pages to your shopping cart. However, during the holidays, your customers may be unusually motivated to purchase, which may make it…

A/B Testing: Working with a very small sample size is difficult, but not impossible

Lauren Pitchford Nov 26, 2012 11

Working with smaller sample sizes can be difficult, but not impossible. Read further to learn four tips that you can use to aid your online testing effeorst when working with smaller sample sizes.

A/B Testing

A/B Testing: Learn about testing hypotheses from a 200% increase in chocolate consumption

Jon Powell Nov 16, 2012 7

Creating customer theory can be as simple as figuring out what candy your people like (without asking them). Read on learn about testing hypotheses and developing a customer theory through a chocolate consumption test.

Online Marketing Tests: A data analyst’s view of balancing risk and reward

Anuj Shrestha Oct 3, 2012 8

To draw better conclusions, marketers should understand the ‘roots’ of how online marketing testing works. Read on for a look at what some of the numbers and values you encounter in testing really mean.

A/B Testing

Customer Theory: How we learned from a previous test to drive a 40% increase in CTR

Daniel Burstein Sep 28, 2012 3

Customer Theory is an understanding of the customer that enables marketers to predict the total response to a given offer. To learn how customer theory can aid your testing efforts, read on for a PPC experiment performed by MECLABS…

A/B Testing

Webinar Email Testing: 2.7% increase in CTR from extremely simple change

Daniel Burstein Sep 7, 2012 3

Listening to your customers and making small changes can produce lifts and set a larger stage for additional tests and new markets. Learn two lessons from a MarketingExperiments webinar invite test that you can use to increase your customer…

A/B Testing

Landing Page Optimization: Reducing friction results in 266% increase in clickthrough rate

John Tackett Aug 27, 2012 1

Friction is a barrier to conversion that every marketing team faces. Learn three principles you can use to reduce friction elements on your landing pages.

A/B Testing

Single-Product Homepage Test: A/B testing generates 58% lift

Daniel Burstein Aug 13, 2012 6

Homepage redesigns can be tricky when your a single product website. Learn 3 lessons in homepage optimization that can aid your testing efforts.

Online Testing and Optimization: 4 factors to choosing a testing platform

Selena Blue Jul 30, 2012 3

Testing platforms are vital to an organization’s testing program and choosing the right one can be a difficult task. Learn 4 factors that you can use to choose the right platform for your organization.

A/B Testing

A/B Testing: Think like the customer

Daniel Burstein Jul 27, 2012 2

Testing and optimization can tap into your customers’ motivations. Watch this clip to learn how brand-side marketers are thinking like the customer by challenging their industries best practices through testing.

A/B Testing

Landing Page Optimization: How The New York Times generated a 1,052% cumulative conversion gain

Daniel Burstein Jun 22, 2012 8

Landing page optimization when applied correctly can generate significant lifts in conversion rates. In this short video, Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS shows how The New York Times and MECLABS collaborated to…

A/B Testing

Landing Page Wireframe: Why focusing on ‘one variable at a time’ doesn’t work

Paul Cheney May 18, 2012 4

Testing one variable at a time isn't always the best approach to getting results. While the goal of a test is to get a learning, there is one way to get a learning and change more than one variable on your landing page at a time.

A/B Testing

What Your Customers Want

Editorial Staff Apr 5, 2012 0

Imagine that you could predict how your customers will react to your next marketing campaign. What if you could do that for every piece of marketing your company develops? The results would be staggering. While we’ll probably never be…

Marketing Optimization: How your peers predict customer behavior

Daniel Burstein Mar 26, 2012 4

When you break down all of the challenges you face on a daily basis, they all break down into the most basic, essential proto-challenge that faces all of marketing: How do I get access to the knowledge that will allow my campaigns to be…

A/B Testing

Minor Changes, Major Lifts

Editorial Staff Mar 1, 2012 0

One of the best ways to get around IT and budget challenges is to optimize areas on your website that are relatively simple to change yet have the opportunity to make a significant impact on conversion. In this Web clinic replay, Dr. Flint…

A/B Testing

Channel Optimization: 6 quick lessons from shifting to a video-centric format

Daniel Burstein Feb 3, 2012 1

Long-time MarketingExperiments readers will notice that we have shifted to a video-centric format for our Web clinic replays, which aim to deliver actionable marketing advice based on our optimization discoveries. And since many marketers…

A/B Testing

Marketing Optimization: How to design split tests and multi-factorial tests

Diana Sindicich Jan 23, 2012 5

After determining your research question and hypothesis, you must determine the route of testing you will take. This blog post explains how to design A/B split tests and multi-factorial tests, and how to decide the best one for your test.

A/B Testing

Test Your Marketing Intuition: Which email achieved 104% more clicks?

Paul Cheney Nov 9, 2011 17

With email users being incredibly wary of any promotional email, most of the email we send out gets deleted. If you can clearly communicate enough of your offer’s value in your email to earn a click, then you’ll more than likely see a…

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