Hunter Boyle 59 posts 14 comments

Optimization is serious business, especially in this economy, but it's important to have some fun with it. Even scientists are allowed to geek out a bit, right? So we're conducting a special "Optimization Idol" live clinic and contest…

Our recent web clinic showed how a handful of minor changes to email capture pages increased sign ups by 49% and optimizing email body copy achieved gains of 54% and 57%.

If you're looking for ways to quickly increase revenue and results, work with Dr. Flint McGlaughlin and our analysts to optimize your site at two upcoming workshops in Salt Lake City and Miami.

Many executives are frantically looking for ways to not only keep their organizations solvent, but growing. Much of that growth potential can be tied back to smart marketing.

In this economy, most organizations aren't willing to stick their necks out too far. And that's exactly why it makes sense for the bold to do so.

After a years' worth of optimization experiments, we grilled our team of analysts to find out the most important lessons they learned in 2008 -- and what advice they would impart to marketers.

Many marketers still need help with optimization and conversion rate testing methods, so we turned to our research analyst, Andy Mott, for some guidance from the trenches. Here are his suggestions for better marketing tests for bigger…

Our second clinic on value propositions focused on examples and live optimization and is now available online in three formats for your convenience.

For our Landing Page Optimization Workshop here in Santa Monica, we're "testing" a new approach with blogging the sessions. Instead of posting session wrap-ups from our own team, we thought it would be interesting to get a participant's…

Value propositions are still a major source of confusion and frustration for marketers, as our most recent web clinic reaffirmed. Here's help ...

A roundup of our blog posts and research briefs on optimizing value propositions, plus our value proposition worksheet.

Want to be a marketing hero? Absorb this clinic and the playbook, then apply the five steps to your own lead generation and nurturing process. Then send us a photo of the view from your new corner office ...

Instead of trying to cram all of the content from our Live Optimization Workshop into a handful of posts (that don't do justice to the full sessions), we wanted to hear from our participants.

This special clinic featuring Brian Carroll is all about getting more leads into your marketing funnel -- and growing your sales through more effective lead management.

Here's a paradox of successful headlines: the less they sell, the more they can sell. Our most recent web clinic looked at research, ideas, and methods for optimizing headlines and subject lines ...

MarketingExperiments is hosting new Landing Page Optimization Workshops in Florida and California -- and we're extending a special invitation to our blog readers. Here's what you need to know ...

Our follow-up live optimization clinic on PPC campaigns drew another great response and several questions from our participants. You can now access the clinic here.

Our July 30 live optimization clinic on PPC ads and landing pages was our most successful webinar to date. Thank you to everyone who participated, especially those who submitted their campaigns for a real-time review. You can now access the…