Learning the conversion heuristic (C = 4m + 3v + 2(i-f)-2a) is part of almost any MECLABS (MarketingExperiments' parent company) certification, and eventually becomes something you begin applying to everyday life. Read on to learn how a…

Creating a more effective headline is one of the easiest ways to make a significant lift in any experiment; it doesn’t require teams of developers or the latest technology to make happen. Discover the culmination of 15 years of research and…

Today's algorithms can reliably predict people's personality traits just by analyzing their Facebook updates. As marketers, we have the ability to use the digital footprint data of your customers to build more effective campaigns. Read on…

If you’re marketing to sell, instead of marketing to build relationships, you’re doing it wrong. This week’s MarketingExperiments blog explains why. It outlines three steps you can take right now to make sure your marketing actually…

As marketers, we often hear the old adage that it is five times more expensive to gain a new customer than it is to retain an existing one. This is the same core tenet that has driven much of our work at MarketingExperiments over the years.…

When optimizing our pages, typeface can often get overlooked in favor of more obvious elements such as page layout, call-to-action, imagery, etc. The Baskerville Experiment reveals, however, in today’s hypercompetitive market we can no…

Remarketing campaigns can be an excellent way to connect with your customers — if they're done correctly. Read on to learn how to construct a customer-focused remarketing effort.

This MarketingExperiments Blog post features a test run by a company recently featured in a MarketingSherpa consumer marketing case study. This test covers reducing the amount of copy on a paid search landing page. After pitting the…

Some tests are diamonds in the rough that provide insights about customers and marketers alike. Read on to learn more about how testing the customer journey increased lead rates 331%

As a medium, video delivers information customers want about businesses on quickly and inexpensively, thanks to ever-evolving technology. But how does video compare when it comes to delivering a dynamic customer experience in a world…

This part two of a three-part blog series covering the value proposition of Radio Shack takes a look at how the company addressed the four key principles of a strong value prop: credibility, clarity, exclusivity and appeal; and where it…

Defining your value proposition is an important element in determining your marketing message. This MarketingExperiments Blog post (part one of three) takes a deep dive into the value prop of Radio Shack and how that definition led to years…

Testing and optimization is an ongoing process, and this MarketingExperiments Blog post takes you inside a subject line test that involved submissions from our research teams at MECLABS and Moz and you, the MarketingExperiments reader. Read…

When attempting to increase lead generation, a two-part form might be the answer. See how an online university increased leads by placing a short form on the landing page followed by a longer form.

In this MarketingExperiments blog post, we run a subject line experiment using you, our audience. Read on to find out how you can participate and have a chance to win two tickets to Email Summit 2015.

After evaluating patterns from the top 100 most shared articles from the past year on The Huffington Post, we found what’s really causing their articles to go viral.

How is your homepage's hero image and copy reflecting your company's products? Read this MarketingExperiments Blog post to discover how Felix + Iris tested its homepage hero unit's image and copy to drive a 72% increase in conversion.

Friction in a conversion process can significantly impact your efforts to convert. Read on to learn more about a recent experiment that increased clickthrough 173% and what you need to know to help your efforts to reduce resistance.

This MarketingExperiments Blog post is a continuation of a previous article, which took another look at a recent Web clinic on a landing page split test. Read on to find out how to think about the relationship between Value and Cost and the…

This MarketingExperiments Blog post features another look at a recent Web clinic on a landing page split test that compared an informational page versus a page with a downloadable incentive in the form of an e-guide. Read on to find out…