A highly effective value proposition requires an understanding of your ideal prospect and why they should buy you. Learn five insights you can use to identify and express your value proposition.

Optimizing a content marketing campaign can be difficult for any marketing team. Read further to learn more about a case study featured in one of our recent web clinics in which a physician-only social network was able to reduce their cost…

Landing pages are the most effective method for testing value propositions, according to recent research from MarketingSherpa. Read on for a three-stage approach to value propositions that you can use to aid your testing efforts.

Content management systems (CMS) have greatly eased the technical aspects of landing page creation, allowing you to more easily create treatments to test…and learn from. In today’s blog post, we’ll provide a few test ideas based on a…

If you’ve ever had a broken leg, you know it can be a painful and inconvenient experience. You can’t walk, and you are forced to rely on the people around you to complete the simplest of tasks. Who knew putting on shorts could be so…

Test validity is an assurance that the results from your tests actually reflect what is going on in the real world. Review the experiment to learn more about how a greater understanding of test validity helped to find a conversion lift that…

Adding clarity to the message in your subject line is one the easiest changes to test that can often yield higher CTR's. Review the experiment to learn more about subject line testing and why clarity in your message will often outperform…

Subject line testing is the most frequent email element marketers are testing to optimize email performance. Read the charts to learn more about subject line testing and audience targeting to aid your email optimization efforts.

Customer Theory is an understanding of the customer that enables marketers to predict the total response to a given offer. To learn how customer theory can aid your testing efforts, read on for a PPC experiment performed by MECLABS…

Friction and anxiety are two conversion killing elements that can be corrected easily with minimal cost. Review the experiment to learn more about how one B2B company saw an increase in conversion of 262% by reducing friction and anxiety.…

Common email marketing errors can cost your marketing team lower conversion rates and lost revenue. Read the case study to learn more about email marketing errors and how to avoid them.

Website optimization has become one of the most important priorities in digital marketing. Learn three insights into how you can use website optimization to aid your testing efforts.

Headline optimization is one of the simplest ways for a marketing team to achieve a lift. Learn five headline questions that every marketer should be asking.

Listening to your customers and making small changes can produce lifts and set a larger stage for additional tests and new markets. Learn two lessons from a MarketingExperiments webinar invite test that you can use to increase your customer…

When you’re truly pushing the limit with your tests, you may have a negative outcome. Here are three lessons to help you get value out of even negative test results.

Friction is a barrier to conversion that every marketing team faces. Learn three principles you can use to reduce friction elements on your landing pages.

Friction on lead generation pages can reduce conversions. Learn how a length-oriented approach to friction can help your marketing team find the right balance.

Microsites can present marketers with more influence over testing page elements than they would normally have on an organization’s main homepage. Here are three lessons from a social media microsite test that can aid your testing efforts.

The call-to-action on a landing page is the pinnacle of your copywriting efforts, yet marketers often struggle with crafting the right "ask." Read on for four questions every marketer should ask themselves when optimizing their CTAs.

Homepage redesigns can be tricky when your a single product website. Learn 3 lessons in homepage optimization that can aid your testing efforts.