A roundup of our blog posts and research briefs on optimizing value propositions, plus our value proposition worksheet.

It’s true that developing a good Value Proposition is essential for successful online marketing, but having a good Value Proposition alone will not do much for you. A business can spend all of its time and resources on developing a…

It seems value propositions are the most misunderstood aspects of Landing Page Optimization. Usually, when we here at MarketingExperiments ask a company to provide a value proposition for a webpage that we are trying to help them optimize,…

I thank all those who have sent emails so far. All the questions have been very good, and I hope our feedback has been helpful for formulating better value propositions. One really good question that has been asked so far is, “What do I…

I have some bad news and good news. The bad news is that you probably don’t have a good value proposition. I mean that in the nicest way. But really, the more I learn about value propositions, the more I realize how many companies don’t…

The last couple weeks here at MarketingExperiments we have held Web clinics in which our top analysts evaluated landing pages submitted to us from our journal subscribers. If you participated, you might have noticed that with every Website…

Here’s a question that was sent to us by one of our subcribers: “I listened to your value proposition segment online. I found it very helpful as I have been struggling with my value proposition for quite some time. I have read books on…

Each time we complete a teleconference we feel a little nervous, not knowing how our presentation has been received. So from time to time we ask our listeners to let us know how we did. Without some feedback, we feel we are flying blind. We…

If you had just ten words with which to describe why people should buy your company’s products or services, what would you say? You probably remember the “elevator speech” concept from back when venture capital companies were pouring…