2019

How do you strengthen a struggling brand? Rebranding is a quick fix. But that's like painting a house instead of fixing the wiring or a faulty foundation. Rebranding alone doesn't provide lasting results. Another frequent error is…

How to capture immediate attention with your headlines, convert to interest with sub-headlines & achieve story click

Subscriptions products are growing in popularity. But before you can win the subscription, your marketing team must win the customer’s trust.

A discussion of three pitfalls to avoid when marketing your ecommerce product pages.

A methodology that can consistently lower your CPA

Flint McGlaughlin and participants from YouTube Live work together to create a Facebook ad that achieves the one element that is so often missing from our emails and webpages – Clarity.

Flint teaches the Discovery Triad – a three-step process for designing high-impact tests.

Learn how to use the MECLABS four-step hypothesis framework to test your marketing efforts and determine what brings the greatest conversion lifts.

How to think like a customer so that you can tip the balance in favor of value over cost.

McGlaughlin invites his viewers to submit headlines for live, immediate optimization as he demonstrates how to deconstruct a headline into its constituent parts and then intensify the force of its message.

Four critical paradigm shifts that you should consider before you invest in a website redesign