Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Landing Page Optimization: Simple, short form increases leads 40%

Selena Blue Jan 15, 2015 3

When attempting to increase lead generation, a two-part form might be the answer. See how an online university increased leads by placing a short form on the landing page followed by a longer form.

Web Optimization: How to help customers help themselves

Jessica Lorenz Dec 4, 2014 2

This MarketingExperiments Blog post features a video of Matt Ruggle, Ecommerce Manager, Great Northern Corporation, explaining a new phase of site optimization at the company: click tracking. Click tracking can help identify an eye-path on…

John Rambo or James Bond: What kind of marketing action hero are you?

Alexander Abell Nov 24, 2014 4

This MarketingExperiments Blog post features an interview with Brent Dykes, Evangelist for Customer Analytics, Adobe and author of “Web Analytics Action Hero,” this week’s MarketingSherpa Book Giveaway. Read on to learn more about Brent’s…

Co-creation: The next realization of value-based marketing

Jessica Lorenz Nov 17, 2014 0

Professor Wouter Van Rossum visited MECLABS (parent company of MarketingExperiments) headquarters recently and shared his views on value propositions. In this MarketingExperiments Blog post, we'll share with you some of the insights that…

Ecommerce: 2 tips I learned from a garage sale

John Nye Sep 15, 2014 0

This author’s experience with garage sales was minimal, but his experience with website optimization was extensive. Nonetheless, when it comes to any kind of sale, prominence, eye-path and customer theory can close even the most unlikely…

Subscription Checkouts Optimized: How experimentation led to compounding gains at the revenue level

Paul Cheney Aug 25, 2014 0

Complex or confusing checkout processes can negatively impact ecommerce conversion rates. A process that's not clear or logical to a customer can have them saying "yes" one moment, and "no" the next. Read on to find out the results of a…

E-commerce: 5-question checklist for eliminating products

John Tackett May 8, 2014 0

In this MarketingExperiments Blog post, we'll look at two tests recently featured in one of our Web clinics on marketing multiple products plus a valuable checklist you can use to aid your own efforts.

Hidden Value: What buried treasure are you ignoring in your marketing?

Daniel Burstein Apr 24, 2014 1

Read this MarketingExperiments Blog post to learn how to better reveal the hidden value your product or service has to improve your marketing efforts.

E-commerce: Category page test increases order rates 20%

John Tackett Nov 4, 2013 3

Category pages play a key role in e-commerce, yet they are often left to the mercy of limited testing and limited, if any, best practices. Read on to learn more about how the MECLABS research team ran a category page test that increased…

Online Testing: 6 business lessons I’ve adapted to website optimization

Rebecca Strally Sep 16, 2013 5

My big life plan was to quietly finish my history degree and curate at the most famous museum that would take me. Sometimes, however, things turn out better than we planned. So read on for to learn more about how MECLABS Optimization…

Display Advertising: 4 common mistakes marketers make with banner ads

Selena Blue Aug 29, 2013 16

Display advertising allows you to grab visitors' attention and earn qualified clicks onto your landing pages, but your banner ads could be leaving conversions on the table. Read on to learn four common banner ad mistakes and how to avoid…

Marketing Career: Don’t overlook these 4 marketing fundamentals

Courtney Eckerle Apr 1, 2013 0

Bob Kemper, Senior Director of Sciences, explains in this blog post the history of the MECLABS methodology and the mechanics of the foundational heuristics. Read on to learn four fundamentals in online testing.

Web Usability: The Squint Technique and other insights from your peers

Daniel Burstein Mar 27, 2013 6

In the recent Web clinic, Flint McGlaughlin, Managing Director, MECLABS, discussed Web usability, and how it relates to conversion optimization. Read on for insights from your peers about this topic and how they apply their own unique…

Online Testing: 6 test ideas to optimize the value of testimonials on your site

Selena Blue Mar 22, 2013 10

Testimonials and reviews of your product or service can be powerful tools on your websites. Read on to learn six test ideas for optimizing the value of testimonials.

E-commerce: 2 benefits of presenting competitor pricing on your website

Selena Blue Mar 20, 2013 4

Listing competitor pricing on your website can help customers see the value in your product or service. Read on for more benefits of including competitor pricing on your webpages.

Marketing Strategy: 4 steps to developing an effective and strategic test

Lauren Pitchford Mar 11, 2013 4

At MarketingSherpa Email Summit 2013, many marketers expressed a need for a deeper understanding of test planning and strategic planning. At MECLABS, we test solutions to problems, not ideas. Read on to learn the thought process to craft a…

Lead Generation: 4 tips to present value before cost

Courtney Eckerle Feb 8, 2013 3

Some industries may encounter additional friction in their lead generation due to the nature of the product. In the case of mortgage lending, constantly presenting the value of the product throughout the lead generation path is essential to…

Conversion Optimization: The MarketingExperiments year in review

John Tackett Dec 28, 2012 1

In this year's MarketingExperiments year-end review blog post, we share the posts and replays of our Web clinics that our audience found most helpful in 2012. Read further to learn more about conversion optimization and other resources that…

Website Optimization: 3 quick win changes you can test right now

John Tackett Nov 30, 2012 6

Recently, one of our former students leveraged the power of social media to share his frustrations with the results of his optimization efforts. Read further to learn three quick win testing ideas we found to help get our student back on…

Email Messaging Test: 104% increase in conversion from rented list

Daniel Burstein Sep 24, 2012 2

Common email marketing errors can cost your marketing team lower conversion rates and lost revenue. Read the case study to learn more about email marketing errors and how to avoid them.

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