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Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Website Optimization: How you can improve conversion by finding your buried treasure

Paul Cheney Jul 6, 2011 1

Optimizing your own web pages is tough. It's hard to be objective about anything you've spent so much time looking at and deliberating over. Sometimes we need new eyes to see with. That's what Ecopaper.com was looking for when they submitted their homepage for our research analysts to review in a past Webclinic. And here is what our analysts had to…

Homepage Optimization: How sharing ideas can lead to more diverse radical redesigns

Joelle Parra Apr 29, 2011 8

What’s the most effective way to come up with ideas to optimize a Web page? Does it take individual thinking or a collaborative effort? In today’s blog post, we explain why mixing the two can help you and your marketing team create the best…

E-commerce: Using multivariate testing to increase sales 83.79%

Jon Powell Mar 14, 2011 0

E-commerce Web sites depend on creating the best possible packaging and presentation of their products in order to get conversions. But, based on our research experience, we’ve learned that many still get it wrong, which means money lost.…

Homepage Optimization: Creating the best design to quickly meet multiple visitors’ needs

Joelle Parra Feb 23, 2011 11

Homepages are meant to cater to multiple types of visitors at once. But, how do you create one that’s effective enough to meet all their needs and get them to the next step? In today’s blog post, we put two research teams to the test and…

Landing Page Optimization: Takeaways from Entrepreneurship, PR, and Social Media

Boris Grinkot Oct 1, 2010 3

In speaking with business executives and marketing professionals, by far the easiest way to explain landing page optimization in five minutes is to illustrate the three “golden” questions. This post examines three takeaways from BizTechDay…

Competing With The Big Dogs: How to earn the visitors’ trust

Boris Grinkot Sep 3, 2010 2

Your visitors have heard it all before. Outrageous discounts. A product that does everything under the sun. So how do you earn their trust? 3 key landing page tactics to earn visitor trust for an underdog brand.

This Just Tested: Could you spot the better homepage if a 59% conversion difference were at stake?

Austin McCraw Sep 1, 2010 3

Do you understand how the elements on your homepage contribute (or hinder) conversion? Take a look at this recent test and see if you can guess the winner…

What else can I test… to increase email clickthrough rate?

Gaby Paez Nov 2, 2009 8

Email marketing is still the more preferred and effective way channel marketers can communicate directly with their customers. Here are eight tactics that you can use or re-visit to increase your email clickthrough rate.

Landing Page Optimization: Nomadesk.com

Anna Jacobson Feb 27, 2009 0

Part four of a five-part series on B2B landing pages. Analyst Corey Trent reviewed this landing page, submitted by Aventiv for our Feb. 25 live optimization web clinic.

Landing Page Optimization: Carbis.net

Anna Jacobson Feb 26, 2009 0

Part two of a five-part series on B2B landing pages. Senior researcher Boris Grinkot reviewed this landing page, submitted by Carbis.com for our Feb. 25 live optimization web clinic.

Landing Page Optimization: Shozam.com

Anna Jacobson Feb 13, 2009 0

Senior analyst Gina Townsend reviewed this landing page, which was submitted by Shozam.com.

How do You Stop Shopping Cart Abandonment?

Adam Lapp Oct 9, 2006 3

Your landing page could be a marketing expert’s dream, complete with credibility factors, bold text, and a natural eye path. But what happens when a customer proceeds to checkout and they become suddenly hesitant of their purchase because…

Marketing Multiple Products: How radical thinking about a multi-product offer led to a 70% increase…

Editorial Staff Sep 7, 2018 0

An extremely interesting experiment led us to three key principles to observe when marketing multiple products.

Customer Service Can Be a Treasure Trove of Ideas For CRO

Daniel Burstein Mar 14, 2017 0

Landing page optimization requires mind reading to a certain extent. What do customers want? And how can your landing page provide that information so you can ultimately get what you want as well — namely, a conversion.There are many ways…

Data Analysis 101: How a nonprofit used data to secure a critical business decision and help find…

Daniel Burstein Aug 16, 2016 0

Getting an essential decision from a manager, client, or business partner to go your way can be vital to the ultimate success of your marketing plans. In this post, we take a look at a basic data story to extract some larger principles…

Marketing Optimization: 4 steps to more efficient practices and processes

Regina Love Apr 18, 2016 0

How do you manage your campaign processes? In this post, we'll walk through core steps of the benefits of marketing optimization for your company. With just a little bit of trial and error, you will be able to spend time focusing on ways to…

Now That’s What I Call Marketing: Optimize your website to hit the right notes with prospects

Scott Snodgrass Sep 24, 2015 3

Optimizing a webpage, let alone a website, can feel like a daunting task. With so many areas of opportunity, you may wonder where to begin. Read on to discover "Now That's What I Call Marketing!" This blog post goes through the highlights…

Bet on Horses, Not Customer Assumptions: How the Kentucky Derby tested content for relevance with…

Courtney Eckerle Jul 23, 2015 1

When a brand has a large gap between purchases, keeping customers engaged becomes a consistent concern. For an annual event like the Kentucky Derby, engagement becomes an especially troublesome issue. Learn how the Kentucky Derby segmented…

Understanding Your Customer’s Story: How one company increased conversion 104% by identifying…

Andrea Johnson May 21, 2015 2

Today’s MarketingExperiments Blog post provides more information on the second company mentioned in this month's Web clinic and looks at how one company conducted a simple A/B test based on its answers and immediately increased conversions…

Marketing Classics: Four principles from the book that changed David Ogilvy’s life

Austin McCraw Jan 26, 2015 3

This MarketingExperiments Blog post features four principles put forth by one of the original 1920s greats – Claude Hopkins. Included are the selfishness of customers, the fact that advertising is salesmanship and the value of understanding…

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