Conversion Marketing Methodology

We do not know exactly how many times these videos have been viewed or passed around. They are (in our opinion) great examples of large corporations creating and then using them to market virally over the internet. Making a video, even one…

We recently conducted our first conference call to introduce the upcoming video research project. The goal of this projec is to answer the questions: 1. How can video be best used to sell a product or service? 2. How can video be used as…

If you work in the online world you can hardly have missed all the latest talk about using video and video clips to promote products and services. Suddenly, video clips are the way to go. And every marketer’s dream appears to be based on…

One of the students from our Online Split-Testing Certification Program recently asked us for some clarification on the meaning of the term, Selection Effect. If this sounds like a bit of a gray area to you as well, here is the answer we…

As always, while we prepare for each teleconference call we end up digging deeper and deeper, whatever the topic. In the case of tomorrow’s topic on the relative ROIs of PPC advertising and affiliate marketing, we have been learning a…

Currently we are working on our next teleconference clinic. Here’s the topic: The ROI on PPC vs. Affiliate Marketing: Which gives the best return on your investment - Pay per Click advertising, or building strong affiliate partnerships?…

NOTES: These are the notes for our interactive July 12 clinic on Testing the Effect of Urgency on Landing Pages. The recording of the event will be posted here in a few days. How to create real urgency and increase conversion rates. We…

As you may know, at 4:00PM today we are conducting our free teleconference call on the topic of "Testing the Power of Urgency on Offer pages". If you have not yet signed up for the call, please do so now:…

Text has been the backbone of the web since its inception. Moving graphics and fancy animations have done their best to distract visitors’ attention away from the words, but with little success. However, what about video? Here’s a passage…

In Wednesday’s teleconference call we’ll not only be talking about direct urgency, such as the use of deadlines on offers, but also about implied urgency. Here’s just one example of implied urgency... “Get it first” appeals to…

As many of you know our teleconference call scheduled for this week was postponed until next Wednesday. The July 4th holiday got in the way more than we had anticipated, with many of our subscribers away for long weekends. The extra time…

In a recent New York Times article new figures are in on projected spends across the major TV networks. The figures are down again, and everyone seems to be pointing the finger at new media. It’s understandable that budgets are being moved…

As online marketing becomes more and more complex and competitive, so too does the need to test. If you don’t test, how do you know how much money you are leaving on the table? How can you know the true potential of your business online if…

Over the last several months we have gone through our research data and found that offline support of web sites can make a significant impact not only on site traffic, but also on conversion rates. In one set of results we saw how press…

NOTES: These are the notes for our interactive May 10 clinic on Landing Pages. The recording of the event will be posted here in a few days. If you are participating in the live teleclinic, we will ask you to refresh your page several…

Here’s another question that came out of our last teleconference call on landing page optimization. “How important is it to carry over the image you use on the marketing piece over to a landing page. For example if my print flyer has image…

NOTES: These are the notes for our interactive May 10 clinic on Landing Pages. The recording of the event will be posted here in a few days. If you are participating in the live teleclinic, we will ask you to refresh your page several…

In the world of optimization and the search for increased revenues, it is tempting to create our site pages in a way that deliberately “pushes” readers in one single direction. Our own optimization tests have shown time and again that by…

Our last clinic was on the topic of Landing Page Optimization. The response was extremely positive and after the close of the clinic we received dozens of emails from attendees who wanted us to critique their landing pages. As a result, we…