Here at MECLABS Institute, the culture of testing extends far beyond just the optimization team — it permeates the entire organization. A recent Twitter test imagined by our resident Marketing Operations Specialist, Walker Ragland, tests…

It’s not enough to run the right tests, you will get a higher ROI if you run them in the right order. Let’s look at a few example scenarios.

Engaging in conversion optimization requires making a modification of some sort to improve conversion. But, what if there are steps in your customers’ buying journey that you can’t control? Our team ran into this problem when marketing our…

Just in time for spring, leverage these five MarketingExperiments Web clinics to turn that cluttered mess of a legacy page into a squeaky-clean, highly effective conversion machine. From site banners and headlines, to copy, CTAs and forms,…

MECLABS (the parent research organization of MarketingExperiments) ran hundreds of tests in 2015. Learn from one of our Test Database Specialists the top two testing categories that emerged for increasing clickthrough and conversion rates.

At Web Optimization Summit 2014, the audience helped to create a real-time test. Read this MarketingExperiments Blog post to learn about behind-the-scenes creation of the Live Test that launched at Summit.

To discover what works best for generating leads in your organization, you have to wade through enough trial and error until success is the only destination left. Watch this brief video excerpt from Optimization Summit 2013 to hear how…

Category pages play a key role in e-commerce, yet they are often left to the mercy of limited testing and limited, if any, best practices. Read on to learn more about how the MECLABS research team ran a category page test that increased…

In this MarketingExperiments Blog post, read about three highly successful email tests featured in MarketingExperiments over the past year, and the lessons learned from the results you can apply to your own email marketing efforts.

Value proposition is at the heart of all your marketing efforts. Understanding the core motivations that appeal to your customers can increase the performance of your email marketing campaigns significantly. Read further to learn five steps…

Marketers approach negative lifts with a stigma of failure instead of using the experience as a valuable learning tool to gain customer insights. Read further to find out what you can learn from a decrease in conversion, including three…

Understanding how tone affects the performance of your emails can aid your email copywriting efforts. Read further to learn how one event management software provider was able to increase its lead inquiry rate by 349% using the right voice…

The purpose of a subject line is to get an open. However, the purpose of a subject line is not only to get an open. Read on to learn what've found about the performance of curiosity-based subject lines, including the surprising results of…

From time to time, we like to test our audiences' marketing intuition by asking them to predict the outcome of a recent experiment. In this post, we feature two radically different emails aimed at the aimed at the same goal - to get a…

We say in our online courses that every element of a Web page must state or support the value proposition. But, what communicates the value of an offer better – a beautiful image or well-crafted copy? In this blog post, a recent experiment…

Google is well known for its innovation – from cell phones to moon exploration. It is now testing a new way to collect leads from pay-per-click ads that could radically reinvent PPC…

Picture the salespeople who get on your nerves. They're too loud. Too pushy. They try to seem so clever, but that usually backfires. Just like weak headlines. Trying too hard to sell is one of the biggest mistakes we make with headlines…