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How a B2B Company Increased Banner Clickthrough 956% by Capitalizing on Quick Wins

Kayla Cobb Aug 10, 2015 0

At MarketingSherpa MarketingExperiments Web Optimization Summit 2014, we talked to Cindy Lu of VMware about the value of quick wins. Learn how one banner test increased clickthrough 956%.

A/B Testing

Web Optimization: Simple CTA test yields 956% increase in clickthrough

John Tackett May 22, 2014 1

A principle marketers at Web Optimization Summit 2014 have overwhelmingly voiced is to start simple and dig deeper when testing to discover more insights about your customers. Read this MarketingExperiments Blog post to learn more from…

Digital Analytics

Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin

Editorial Staff Aug 26, 2020 1

Get direct help in using the free Data Pattern Analysis Tool to increase your company’s conversion in this first-ever free coaching session from MarketingExperiments.

Digital Analytics

The Marketer as Philosopher Episode 2
The Data Pattern Analysis: 3 ways to turn info into insight

Daniel Burstein Jul 27, 2020 4

Use this powerful spreadsheet tool to help you tame your metrics. Simplify your marketing goals with 3 ratios that any marketer can understand.

Digital Analytics

Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to…

Editorial Staff Jul 27, 2020 0

Get the tool that uncovers where customers are dropping out of your funnel and where you should focus marketing efforts.

How to Amplify the Power of Your Value Proposition

Linda Johnson May 4, 2020

How to Amplify the Power of Your Value Proposition In this full 50-minute session, you will learn how to measure the force of a value proposition, and how to use this measurement to predict the success of your campaigns…

Value Proposition

The Hidden Opportunity Within the COVID-19 Crisis: Three ways to transform your work and your life

Linda Johnson Apr 9, 2020 2

Many people are hurting today. That cannot be understated. However, even COVID-19 has a silver lining. Deeply painful experiences can also be deeply transformational.

Conversion Marketing

The Marketer and Buyer Anxiety: Three ways to counter anxiety in the purchase funnel

Linda Johnson Apr 7, 2020 1

See examples of testimonials that can help conversion and also those that hinder it. Learn how to identify and treat this form of customer anxiety with over-correction methods.

Conversion Marketing

Use Your Value Prop to Pivot: Conversion optimization to help with marketing amid coronavirus

Linda Johnson Mar 18, 2020 0

Even with an NYSE and Nasdaq market selloff, with quarantines, with national emergencies, marketers can use their unique skills to help their companies and clients find the opportunity.

Conversion Marketing

150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results

Linda Johnson Jan 31, 2020 0

One of the fastest ways to increase your performance is to improve your call-to-action. We did a meta-analysis of 150 of our experiments to determine 6 cognitive conditions that can hurt conversion.

Conversion Marketing

Unlocking the Power of Incentive: Three keys to mastering perceived value differential

Linda Johnson Jan 17, 2020 4

How to find and communicate the ideal incentive that will add bonus value to an offer

Conversion Marketing

The High-Performance Landing Page: 3 ways to maximize conversion with the power of coherence

Linda Johnson Dec 6, 2019 1

You can plug a leaky conversion funnel by moving from simply good ideas to strategic messaging. Here are three ways ...

Copywriting

Why 80% of the Words on Our Webpages Are Wrong (Part 2): Avoid these 6 common but deadly copywriting…

Linda Johnson Nov 1, 2019 0

Learn six common but deadly mistakes copywriters make on webpages – and strategies to correct those errors.

Value Proposition

Pricing Strategy: Leveraging customer psychology to maximize average customer value

Linda Johnson Oct 11, 2019 1

Flint McGlaughlin shares two key factors in pricing strategy — timing and intensity.

Conversion Marketing

Optimization Expert Flint McGlaughlin Rapidly Diagnoses Pages LIVE in Real-Time (Part 2)

Linda Johnson Oct 1, 2019 0

Sometimes making a small webpage change – like naming a form or download – can increase conversions dramatically.

Value Proposition

Optimization Expert Flint McGlaughlin Rapidly Diagnoses Pages LIVE in Real-Time

Linda Johnson Sep 27, 2019 0

Flint McGlaughlin works through audience-submitted pages to help live attendees achieve marketing wins.

A/B Testing

The 21 Psychological Elements that Power Effective Web Design (Part 1)

Linda Johnson Jul 26, 2019 9

Get insight into important page elements like determining your ideal customer – demographic vs. decision profiling, and the dangers of having more than one objective on your page.

How to Amplify the Power of Your Value Proposition (archived)

Chad Blake Mar 13, 2019

How to Amplify the Power of Your Value Proposition This four-part framework represents the number one way to drive results in the next quarter Abstract In this full 50-minute session, you will learn how to measure the force of a…

Conversion Marketing

Research-backed Landing Page Template for Your Next Offer Page

Paul Cheney Jan 29, 2019 0

Get these top-performing page templates along with case studies and explanations.

Conversion Marketing

Most Popular MarketingExperiments Articles of 2018

Daniel Burstein Dec 19, 2018 0

Here are your marketing peers’ favorite articles from 2018, including a look at copywriting changes with large impact, optimizing for non-material costs and more

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