Sometimes the simplest changes on a webpage can significantly impact that page’s performance. This MarketingExperiments Blog post covers a test of color variations on a webpage search box. The end result may come as a surprise.

The Portland Trail Blazers optimized its entire purchasing process, implementing personalization every step of the way. One element of that process was testing how prices were displayed. See how by simply changing the order of how ticket…

Friction in a conversion process can significantly impact your efforts to convert. Read on to learn more about a recent experiment that increased clickthrough 173% and what you need to know to help your efforts to reduce resistance.

This MarketingExperiments Blog post is a continuation of a previous article, which took another look at a recent Web clinic on a landing page split test. Read on to find out how to think about the relationship between Value and Cost and the…

Effective calls-to-action aren’t based on a set of “best practices.” Instead, they should be thought of as an element of customer service. That approach makes the CTA about the audience, not the marketer. This post features five…

Call-to-action button copy can make a significant difference in clickthrough performance. This MarketingExperiments Blog post features Jon Powell covering what seems like a very simple test that illustrates the power of call-to-action…

While some marketers leave 404 pages for the Web designer to create, that could be a mistake. The 404 error pages shouldn’t be a dead end for visitors. Instead, it should properly inform visitors where they are and guide them to a page of…

Optimizing to improve your email marketing efforts can be a little overwhelming when you consider all of the moving pieces involved. Read on for three resources to help you optimize your email marketing program.

This MarketingExperiments Blog post features an optimization process highlighting a website copy change to match the copy on a direct mail piece that led to a 104% increase in lead capture. Learn more about how this case study applies to…

Responsive design, like any new technology or technique, does not necessarily increase conversion. This is because when practicing Web optimization, you are not simply optimizing a design; you are optimizing a customer's thought sequence.…

Optimization is not a process without risk when it comes to the subtle dangers in optimizing with no perspective on how the big picture is potentially impacted by changes. Read this MarketingExperiments Blog post to learn about what a…

Optimizing to improve a customer experience can be a little overwhelming when you consider all the nuts and bolts that make up an entire ecommerce property in its entirety. In this MarketingExperiments Blog post, we'll take a look at…

When it comes to nonprofit marketing, having an effective value proposition is vital. Delivering strong appeal and exclusivity to donors, in some circumstances, can potentially make or break your solvency. Read on to learn about how…

Paid search marketing campaigns can be used as a proving ground for optimization. It can also be a method for discovering more about your customer base. Watch this video to as Jon Powell, Senior Manager of Research and Strategy, MECLABS,…

At Web Optimization Summit 2014, Ryan Hutchings, Director of Marketing, VacationRoost, shared the “nuts and bolts” behind putting together a foundational testing process. Read this MarketingExperiments Blog post for five steps you can…

Green marketing is a tactic mostly built on the premise that environmental preference will hopefully equal customer preference. But does green marketing truly impact customer purchase behavior? Read on to learn about a recent experiment…

Button copy testing can help you set the tone for conversation with your customers and even possibly deliver a quick lift in the process. Read this MarketingExperiments Blog post to learn from Jacob Baldwin, Digital Marketing Manager,…

In this MarketingExperiments Blog post, we'll look at two tests recently featured in one of our Web clinics on marketing multiple products plus a valuable checklist you can use to aid your own efforts.

Watch this MarketingSherpa Email Summit 2014 Media Center interview with Dan Ariely, Psychology and Behavioral Economics Professor, Duke University, to hear him speak on testing assumptions.