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Value Proposition: NFL’s Jaguars increase revenue with customer-centric marketing

Ken Bowen Feb 12, 2015 2

The Jacksonville Jaguars, located in the home city of MECLABS Institute, have not had a winning season in nearly a decade. By some measures, the team has actually gotten worse in recent years. Yet, despite a miserable 1-7 home record for…

Value Proposition

Joey Taravella Nov 3, 2014 0

One challenge in marketing is understanding the difference between the perception of a prospect (what the prospect believes) and reality (what actually is). This blog post takes a philosophical view of this challenge and explains how a…

Value Proposition

Value Proposition: 4 key questions to help you slice through hype

John Tackett Jul 21, 2014 3

Customers in today’s market have no tolerance for hype, so your marketing claims should be devoid of any promises your team can’t deliver. Check out this MarketingExperiments Blog post to discover four questions you need to ask about your…

Value Proposition

Value Proposition: Which of your value claims is most appealing to new customers?

Selena Blue May 19, 2014 0

At Web Optimization Summit 2014, the audience helped to create a real-time test. Read this MarketingExperiments Blog post to learn about behind-the-scenes creation of the Live Test that launched at Summit.

Value Proposition

Testing to Find Your Aha Moment for Value Proposition

Courtney Eckerle May 12, 2014 0

It can be so easy to assume you know what your customer wants. The key to discovering your value proposition is to ask the right questions, not just the ones that affirm what you already know. Watch this video excerpt to learn more from Jon…

Value Proposition

Eric Coffman Mar 3, 2014 2

Developing a strategy for a solid value proposition test can be tough in the age of complex multichannel marketing campaigns, so read on to learn more about four things you should consider to help you find the ideal marketing channel that…

Value Proposition

Value Proposition: 3 steps for laying your value prop testing groundwork

Eric Coffman Jan 2, 2014 4

One of the best ways to figure out which aspects of your products or services are perceived as most valuable is to test them on the open market. Learn the first three steps to take toward testing your value proposition to help uncover…

Value Proposition

How You Can Use Email to Discover the Essence of Your Value Proposition

Editorial Staff Apr 18, 2013 0

What do your customers find most appealing about your offer? Is it the price? Is it a specific feature? Is it the broader brand association? Questions like these are at the heart of a successful marketing strategy, and are central to…

Value Proposition: How do you create an effective value prop?

Daniel Burstein Apr 10, 2013 0

In this MarketingExperiments blog post, we hear from the MarketingExperiments community about value proposition. Watch the Web clinic replay of Austin McCraw, Senior Editorial Analyst, MECLABS, discuss how to use email to discover your…

Value Proposition: A simple spreadsheet to help you categorize your products’ value

Daniel Burstein Feb 27, 2013 8

Keeping customers in mind during all marketing efforts such as email sends, meetings and campaigns is important to rank your products’ value. Using the MarketingExperiments Value Proposition Spreadsheet in this blog, marketers can rank…

Value Proposition

Value Proposition Optimization: 5 simple steps to discovering your value proposition using an email…

John Tackett Feb 22, 2013 7

Value proposition is at the heart of all your marketing efforts. Understanding the core motivations that appeal to your customers can increase the performance of your email marketing campaigns significantly. Read further to learn five steps…

Value Proposition

Value Proposition: Congress has a value exchange problem … do your marketing offers?

Daniel Burstein Jan 18, 2013 7

For every offer you make to prospective customers, they weigh the value versus the cost when they decide if they will act on your offer. Read on to learn why you simply cannot overlook the value exchange with your prospective customers.

Value Proposition

Value Proposition: Why do customers act?

Daniel Burstein Nov 21, 2012 3

Why do some people camp out in front of Apple stores for the latest iPhone releases, wait in line for hours to vote? This slide from the MECLABS Value Proposition Development online course sums your customers’ decision-making process up in…

Value Proposition

Value Proposition: 3 lessons to learn from the Microsoft Surface campaign

Courtney Eckerle Nov 12, 2012 3

All of your marketing efforts come down to effectively identifying expressing your value proposition. Read further to learn three steps that can help you focus on your value proposition development efforts.

Value Proposition

Value Proposition Development: 5 insights to help you discover your value prop

John Tackett Oct 29, 2012 3

A highly effective value proposition requires an understanding of your ideal prospect and why they should buy you. Learn five insights you can use to identify and express your value proposition.

Value Proposition

Value Proposition Testing: 64% of marketers say landing pages are most effective

Daniel Burstein Oct 22, 2012 0

Landing pages are the most effective method for testing value propositions, according to recent research from MarketingSherpa. Read on for a three-stage approach to value propositions that you can use to aid your testing efforts.

Value Proposition

Discovering Your Value Proposition

Editorial Staff Aug 16, 2012 0

Your competitors are continually making your job as a marketer more difficult. They are constantly spying on you, uncovering your hidden marketing strategies, and beating you at your own games. And when they arent doing that, they are…

Value Proposition

Value Proposition: 3 worksheets to help you craft, express and create derivative value props

Daniel Burstein Jul 2, 2012 0

Expressing a derivative value proposition effectively is one of the greatest challenges every marketing team faces. Here are three worksheets to help you identify, craft and express your derivative value propositions.

Value Proposition

Customer Value: The 4 essential levels of value propositions

Daniel Burstein Apr 27, 2012 7

To communicate value, you need everyone who works on your marketing campaigns to have a clear understanding of your value proposition -- not just for your company as a whole, but for every action you desire a customer to take. Learn the…

Value Proposition

Value Proposition: Revealing hidden value in your products and offers

Daniel Burstein Nov 18, 2011 7

While the true value of your offer is critical, if you don’t optimize the perceived value of that offer, that true value is meaningless from a marketing perspective. For example, MarketingExperiments invests a lot of time and resources in…

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