2015

As marketers, we often hear the old adage that it is five times more expensive to gain a new customer than it is to retain an existing one. This is the same core tenet that has driven much of our work at MarketingExperiments over the years.…

At MarketingSherpa MarketingExperiments Web Optimization Summit 2014, we talked to Cindy Lu of VMware about the value of quick wins. Learn how one banner test increased clickthrough 956%.

While generating the maximum exposure isn’t always the first thing your product development team thinks about when developing a product, it falls to us marketers to inform our company’s prospective customers about this new and exciting…

As marketers, most of us are familiar with the basics of search engine optimization, and how we can leverage certain industry-specific keywords and headlines in order to increase page visibility for our target audience. As marketers, in…

When customers encounter too much friction in the sales or registration process, they abandon the process. To increase conversions, marketers must know how to reduce friction on their pages and in their funnels. Read on to learn how several…

Find out the key to making the most of holiday marketing opportunities while avoiding pitfalls that can cause conversions to nosedive.

Growth hacking is a way to grow a business/website/social profile as fast as possible with the least effort possible. It usually involves coding. Karan Thakar considers himself a growth hacker because he used simple tactics and a few…

In order to best communicate as marketers, we need to sometimes slow down and ask the “why” we are doing the “what” and contemplate the reasons for the various elements of brand collateral, images, call to actions, and testimonials we…

A popular method to acquire new customers for online subscription models is through free trials. The hope is that by using a service or product, prospective customers can fully experience and appreciate the value you have to offer.…

We get this question probably more than any other: when is the best time to send an email to customers? Testing for the correct send time for your customers can increase the relevancy of your email campaigns and, in turn, increase your…

When optimizing our pages, typeface can often get overlooked in favor of more obvious elements such as page layout, call-to-action, imagery, etc. The Baskerville Experiment reveals, however, in today’s hypercompetitive market we can no…

Simple, direct and bare. When your company and process is known around the world, a blank page with little competing content can not only work, but it can work really well. Yet, simplicity is not always a key to effective website…