2015

The goal of most marketers is conversion. Often other metrics like open rate and clickthrough are thrown by the wayside for the “all-powerful” conversion. However, it is important to consider all metrics for a potential learning, not just…

Not every test ends in a flawless success story. Learn from the presentation Ryan Hutchings, Director of Marketing, VacationRoost, gave at MarketingSherpa MarketingExperiments Web Optimization Summit 2014 about the importance of retesting…

Today’s MarketingExperiments Blog post provides more information on the second company mentioned in this month's Web clinic and looks at how one company conducted a simple A/B test based on its answers and immediately increased conversions…

Sometimes it's the little things that set you apart from your competitors in your customers' minds. Read on to learn how a simple Hallmark sticker was able to communicate the company's value proposition relatively inexpensively, setting the…

Remarketing campaigns can be an excellent way to connect with your customers — if they're done correctly. Read on to learn how to construct a customer-focused remarketing effort.

You have the perfect value proposition, but you're still not seeing the results you were expecting. The problem could be in your execution. This MarketingExperiments Blog post explains the importance of keeping your value proposition front…

As Flint McGlaughlin, Managing Director and CEO, MECLABS Institute, says, "Specificity converts." Read onto learn from a recent experiment involving MarketingSherpa emails to learn how targeting the correct content to the correct audience…

This MarketingExperiments Blog post features a test run by a company recently featured in a MarketingSherpa consumer marketing case study. This test covers reducing the amount of copy on a paid search landing page. After pitting the…

As email marketers, we're taught to never use certain words for fear of upsetting the almighty spam filter. But maybe our fears are more irrational than we thought. In this MarketingExperiements Blog post, learn about a recent test that…

Getting recipients to open your emails is dependent upon effective subject lines. Read on for seven questions you should ask yourself as you craft your next email for properly sequenced subject lines. Keep the questions handy by downloading…

MECLABS Institute performed an internal survey to find out what people look at when they are evaluating a website. This article will focus on the elements surveyed: appearance, clarity, timeliness, ease of placing an order and navigation.

Which approach to design is better: direct or indirect? This post examines the pros and cons of each approach through two real-world examples and focuses on what ultimately matters when it comes to creating any ad: communicating your value…

In this Web clinic recap, learn from two researched experiments how to optimize your subject lines.

With so much content available to audiences, it's difficult to stand out from the content production crowd. Learn how your site design and layout can positively influence engagement using an example from the Harvard Business Review.

Some tests are diamonds in the rough that provide insights about customers and marketers alike. Read on to learn more about how testing the customer journey increased lead rates 331%

Though A/B testing is a common practice utilized in marketing today, if it's not performed for the right intentions, it can be not worth the trouble. Read on to learn the ultimate goal you’re a/B testing should accomplish, and learn how to…