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Digital Advertising

Optimize your PPC campaigns, eye paths and page copy

Hunter Boyle Aug 20, 2008 0
Our follow-up live optimization clinic on PPC campaigns drew another great response and several questions from our participants. You can now access the clinic here.
Conversion Marketing

Homepage Optimization: How a more logical eye-path led to 59% increase in conversions

Brad Bortone Apr 18, 2011 8
Many times, a homepage can be the first interaction prospects have on a website and therefore what we do (or don’t do) at that moment can significantly impact our future relationship with them. This recent experiment might give you a little…
Conversion Marketing

Landing Page Design: Eye-path vs. Thought sequence

Boris Grinkot Mar 23, 2011 14
MECLABS Managing Director/CEO, Dr. Flint McGlaughlin, likes to say that in marketing you're not optimizing landing pages, you're optimizing thought sequences. So, in today's blog post, we use a real-life sample of landing page to show you…
Value Proposition

Optimizing Subscription Pathways

Editorial Staff Mar 15, 2006 0
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Subscription Pathways What is your conversion rate of visitors to subscribers? Are you leaving money on the table?…
Value Proposition

Ideal Subscription Paths

Editorial Staff Apr 8, 2004 0
We recently released the recording of our Ideal Subscription Path clinic. You can listen to a recording of this clinic here: Windows Media Audio: http://meclabs.com/cgi-bin/pl/pl.cgi?csw RealMedia:…
A/B Testing

A/B TESTING SUMMIT 2019 KEYNOTE: Transformative discoveries from 73 marketing experiments to help…

Linda Johnson Jul 23, 2019 1
Watch the replay of Flint McGlaughlin’s A/B Testing Summit keynote to get research-based ideas to help you reconceptualize your marketing and increase conversion in your marketing funnel.
Mobile

Exploring the Mobile Customer Experience: Three discoveries for designing an effective mobile…

Quin McGlaughlin Feb 8, 2019 1
Mobile adds a challenging layer of complexity when optimizing your online marketing funnel. Read some mobile discoveries we've made in the last year of testing and apply it to your own webpages.
Conversion Marketing

Low-Hanging Fruit for the Holiday Season: Four simple marketing changes with significant impact

Quin McGlaughlin Dec 6, 2018 6
The goal of optimization is not to make changes to a page but to make changes in the mind of the customer. Here are some simple ways you can shift from communicating company logic to customer logic and optimize the thought sequence of your…
Conversion Marketing

Heuristic Cheat Sheet: 10 methods for improving your marketing

Daniel Burstein Mar 20, 2018 3
MECLABS Institute has developed a series of patented methodologies (Pat. No. 8,155,995) to help marketing, advertising and business leaders bring rigor to the way their teams think about executing marketing tactics as well as serving a…
Conversion Marketing

Page Layout Research: What the “Where’s Waldo?” books can teach us about designing…

Brian Street Nov 8, 2016 0
What can "Where’s Waldo?", the lovable children’s book series of the ‘90s, teach us about designing better page layouts? A lot, it turns out. In UX, we use different page layouts to help organize information and guide the users’ eye…
Conversion Marketing

Site Optimization: 2 strategies to consider when trying to increase conversion

Kayla Wainwright Nov 30, 2015 0
Marketers usually use the funnel as an analogy for customers moving through the sales process. What many marketers don’t realize, though, is that their customers are not falling into the funnel — they are falling out. Read on for two…
Value Proposition

Why Selfishness Is the Key to Successful Marketing

Joey Taravella Jul 9, 2015 0
In order to best communicate as marketers, we need to sometimes slow down and ask the “why” we are doing the “what” and contemplate the reasons for the various elements of brand collateral, images, call to actions, and testimonials we…
Value Proposition

How Communicating Value Led to a 30% Increase in Overall Site Revenue

Joey Taravella Jun 11, 2015 1
The goal of most marketers is conversion. Often other metrics like open rate and clickthrough are thrown by the wayside for the “all-powerful” conversion. However, it is important to consider all metrics for a potential learning, not just…
Conversion Marketing

The Five Major Factors to Look for When Evaluating a Website

Daniel Beulah Apr 23, 2015 0
MECLABS Institute performed an internal survey to find out what people look at when they are evaluating a website. This article will focus on the elements surveyed: appearance, clarity, timeliness, ease of placing an order and navigation.
Value Proposition

How Design Impacts User Experience: Reducing anxiety by infusing your page with value

Jessica Lorenz Apr 13, 2015 9
With so much content available to audiences, it's difficult to stand out from the content production crowd. Learn how your site design and layout can positively influence engagement using an example from the Harvard Business Review.
Conversion Marketing

Lead Generation: 6 steps to correctly setting customers’ expectations

Selena Blue May 13, 2013 3
Knowing what your customers will experience through your lead generation funnel is key to delivering on the expectations derived from your offers. Read further to learn six simple steps you can use to meet customer expectations and improve…
A/B Testing

Single-Product Homepage Test: A/B testing generates 58% lift

Daniel Burstein Aug 13, 2012 6
Homepage redesigns can be tricky when your a single product website. Learn 3 lessons in homepage optimization that can aid your testing efforts.
Digital Subscription Optimization

Homepage Optimization: Free trial vs. demo

Jon Powell Aug 10, 2012 2
Homepage optimization can be a nightmare for your marketing team. Misguided approaches to testing can ruin campaigns and possibly even a career. Learn three principles to homepage optimization that can help your testing focus.
Conversion Marketing

Even Marketing Experts Can Be Wrong (A behind-the-scenes example)

Daniel Burstein Jul 20, 2012 2
Even the marketing experts can be wrong. See a behind-the-scene look at a recent MECLABS test one expert recently called out on a below-the-fold treatment. The results could surprise you.
Value Proposition

Nonprofit Marketing: How a long, ugly page generated 274% more revenue

Paul Cheney Jun 15, 2012 5
Many #OpSummit tweets have communicated surprise at the idea of moving the call-to-action below the fold and still being able to get results. To help us all understand a little better where the best place for your call-to-action is,…
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Become a Marketer-Philosopher: Create and optimize high-converting webpages.

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Infographic: How to Create a Model of Your Customer’s Mind

You need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. This infographic can get you started.

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7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests

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