Focus Groups Vs. Reality: Would you buy a product that doesn’t exist with pretend money you don’t…
Focus groups try to guess at what your potential customers might do. Real-time testing gives you insights into what they are actually doing…
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Marketing Optimization: Fight dancing squirrels with a little testing humility
How can you defeat your boss’s bad ideas and recognize your own? By creating a culture of testing…
SXSW 2010 Preview: How will testing impact social media?
How far can we go in testing? Nathan Thompson is going all the way to Austin to find out...
Transparent Marketing: A slice of honesty from Domino’s Pizza
Transparent Marketing takes a unique combination of keen insights into your products, a firm understanding of your customers, and the flat out guts to be radically honest…
The Difficulties of Testing: Why joining the navy might just make you a better online marketer
Sometimes online testing can be so difficult that it doesn't seem worth it. Andy Mott argues that like his experience at boot camp, the good things in life (and marketing) are the things you have to fight for and online testing is one of…
Favorite Industry Blogs and Websites: The Romeo and Juliet of the MarketingExperiments community…
We asked the MarketingExperiments community for their most creative professions of love to their favorite industry news sources. Those blogs and websites that don’t just help you do your job better, but have truly found a place in your…
Online Marketing Optimization: Does my 95-year-old Grandmother Understand Split Testing Better than…
How can you create a culture of testing in your organization? Perhaps you should start with some musical stairs.
Shall I Compare CNNMoney.com to a Summer’s Day: MarketingExperiments team sends virtual Valentines
This Valentine's Day, we wanted to share the (link) love with some of our favorite advertising and marketing industry news sources. Snuggle up and watch this video, and then let us know your favorite sites and possibly get featured on our…
The Five Best Ways to Optimize Email Response (Part 2): How to craft effective email messages that…
Email marketing is basically just a conversation. And, like any conversation, a few elements are key…
Web Clinic Extra: How testing email design reveals a 26% gain (and a 52% loss)
Video Post: During our last live web clinic we received many questions that we didn’t have time to answer. Web Clinic Extra is where we pose a few of your key questions to members of the MarketingExperiments team. This week we interview…
Test Your Marketing Intuition: Pier 1 Imports email design
Which agency-designed email for Pier 1 Imports performed the best? Test your marketer's intuition and then tune in to today’s live web clinic to discover the answer.
2010 Internet Marketing Predictions: Social Media ROI, Gaining Greater Value from Technology…
A few thought leaders from MarketingExperiments share their 2010 Internet marketing predictions in this video...
Clarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gain
Much of the complex analysis and formulaic methodologies used by our scientists to arrive at optimized pages that deliver triple-digit conversion improvements can be summed up in this simple truism...
The Magical Metrics Tour: Demystifying the secrets behind analytical “tricks” to help you drive ROI
The Magical Metrics Tour is coming to take your measurement challenges away. Today we discuss email metrics tricks...
Web Clinic Extra: Optimize your Email in Three Steps
For answers to email marketing questions from your peers that we did not have time to address on our live web clinic, listen to Web Clinic Extra...
The 1up Effect: How to undermine yourself by outdoing yourself
When you emphasize everything on a page, you emphasize nothing. Here is a deeper look at the 1up effect, referenced in our October 28 web clinic, and how to avoid overwhelming your visitors on the path to conversion…
What else can I test … to reduce shopping cart abandonment rate?
At our web clinics and optimization training workshops, two of the most frequent questions are: “What else can I test?” and “Do you have a good example?” To answer these queries with practical test ideas and examples, we’re pleased to…
Online marketing roundup: 6 practical posts, from email to PPC
All Microhoo'ed out? Here are some cool, helpful posts from this week that cover the spectrum of online marketing. No matter your focus, start your Friday reading with these goodies...
The Twitter #webclinic that broke the interwebs — now with Q&A
With our June 10 web clinic: Twitter Experiments: Getting beyond the "now what?" featuring special guests Jason Breed and Marc Meyer, we knew we had a full house. But we didn't expect to bring down the interwebs -- and break into the top 10…
From conversation to conversion, part 2
Homepages that must speak simultaneously to multiple audiences are notoriously difficult to optimize. This is the main reason why you are better off driving traffic to channel-specific landing pages whenever possible.
Still, as long as…