Ad text optimization can drive massive ROI. Here's how one text ad generated a 102% increase in conversion for an event-based organization.

In 1954, Phillip Morris created the Marlboro Man. The company used a repeatable strategy that is based on Aristotle's writings, which marketers can still use today.

There are countless types of incentives used to influence customers on the edge of converting, whether that’s making a purchase, filling out a lead gen form or some other conversion. In this MarketingExperiments Blog post, we review three…

With digital marketing comes data. Lots and lots of data to learn from. But taking a rigorous approach to marketing is nothing new. In fact, we can learn a lot by seeing how lessons from one of the pioneers of advertising can be applied…

Avoid these three common company-centric pitfalls to boost performance of your page and see your offer through the eyes of your customer.

As part of his 2015 Year in Testing blog series, Micah Shull, Test Database Specialist, MECLABS Institute, digs into our testing library from last year and analyzes tests centered on value copy and friction.

What drives people to sign up for digital subscriptions, especially when similar content can be easily obtained elsewhere for free? To answer this question, MECLABS Institute recently completed a survey of 900 U.S. consumers who spend at…

Just in time for spring, leverage these five MarketingExperiments Web clinics to turn that cluttered mess of a legacy page into a squeaky-clean, highly effective conversion machine. From site banners and headlines, to copy, CTAs and forms,…

There are many reasons customers might buy your product. But which is most impactful? Read on to discover what a value focus is and get a few tips for discovering your product’s most effective value focus.

Banners take up precious space on landing pages and too often don’t do enough to turn prospects into customers. Yet marketers are forced to work within their constraints. Read on to learn from March's Web clinic, featuring Mike Loveridge…

A recent study by MECLABS Institute, the parent research organization of MarketingExperiments, found that age is one of the factors predicting likelihood to pay for subscription to news sources. Read on to learn from the MECLABS Institute…

What is the ultimate goal a company is trying to achieve with their marketing collateral? Read on to learn how, by answering this question, companies can best determine what the most important KPI is to measure.

What makes or breaks a startup company? One key element is an effective value proposition. Read on to learn how to effectively use your value proposition.

Ecommerce sales are growing, and yet most shopping is still done offline. Ecommerce still only represents seven percent of all retail sales. Read on to learn what ecommerce brands can learn from offline retail locations.

At MarketingExperiments we promote having a culture of testing and the importance of continually testing, even when you think you know what changes your customers will prefer. Read on to learn how one test applied to two newsletter sends…

In today’s MarketingExperiments blog post, we’ll look at the 2014 holiday campaigns of Amazon, Best Buy, Apple and Walmart and see what you can learn from their efforts. If you sell anything at all – from books to electronics to…

We know that different personalities prefer different images and messages in ads. Personalizing ads based on personality can yield a high return on your marketing investment. Read on to learn the sites that different personalities prefer.

Between his bestselling 4-Hour book series, popular 4-Hour Workweek blog and investing in and advising top tech companies such as Uber and Twitter, it's difficult to deny that Tim Ferriss knows a thing or two about optimization. Collecting…

Learn from Diana Primeau, Director of Member Services, CNET, the importance of testing your brand's welcome send in this video excerpt from MarketingSherpa Email Summit 2015.

Optimizing a webpage, let alone a website, can feel like a daunting task. With so many areas of opportunity, you may wonder where to begin. Read on to discover "Now That's What I Call Marketing!" This blog post goes through the highlights…