How can you create a culture of testing in your organization? Perhaps you should start with some musical stairs.

If shopping at a bricks and mortar store were as difficult as some ecommerce sites, customers would run out screaming. Make the process easier and you could significantly boost sales…

This Valentine's Day, we wanted to share the (link) love with some of our favorite advertising and marketing industry news sources. Snuggle up and watch this video, and then let us know your favorite sites and possibly get featured on our…

Email marketing is basically just a conversation. And, like any conversation, a few elements are key…

Video Post: During our last live web clinic we received many questions that we didn’t have time to answer. Web Clinic Extra is where we pose a few of your key questions to members of the MarketingExperiments team. This week we interview…

A few thought leaders from MarketingExperiments share their 2010 Internet marketing predictions in this video...

Much of the complex analysis and formulaic methodologies used by our scientists to arrive at optimized pages that deliver triple-digit conversion improvements can be summed up in this simple truism...

At the “Sexy” Email Event in Haarlem, The Netherlands, Dr. Flint McGlaughlin discussed how to improve email and landing page conversion and conducted live optimization of audience submissions. Here is a conversion diagnosis of one of those…

At our web clinics and optimization training workshops, two of the most frequent questions  are: “What else can I test?” and “Do you have a good example?” To answer these queries with practical test ideas and examples, we’re pleased to…

Picture the salespeople who get on your nerves. They're too loud. Too pushy. They try to seem so clever, but that usually backfires. Just like weak headlines. Trying too hard to sell is one of the biggest mistakes we make with headlines…

Here's a question most marketers are grappling with today: Which marketing strategies are getting the buzz – and which ones are getting the real gains? To find the answers, we teamed up with MarketingSherpa's Research Director,…

If we had used "638% gain" in this clinic's title, would you have believed it? One of our featured B2B marketers actually removed that gain from his website because many prospects didn't buy it. The clients that saw the gains reported no…

B2B marketers know that their audience needs a different approach than B2C, from the channels to the landing pages, and ultimately, to the sale. So for our February 25, 2009 web clinic, we focused our live optimization contest format…